There is no doubt that video advertising is one of the most powerful mediums within marketing to promote a brand. With the top television shows regularly drawing in millions of viewers, being able to get your product in front of that many people is a superb opportunity. When you factor in the ability to reach huge amounts via digital mediums such as YouTube then the value of a great video advert is highlighted.

But what other reasons are there to use video advertising?

  1. The ability to reach your target demographic

The key ingredient to the success of a marketing campaign is the chance to show your product to the people who are most likely to want it. With the amount of digital marketing channels and TV programming options available now, this is simpler than ever. Once you have a solid understanding of who your target audience is then you can get your advert on the correct medium for the best results.

  1. Maximum impact

Video advertising offers simply the best option in terms of the impact it has. The combination of sound and visuals really hits home with consumers and sets the background for them to purchase your product in the future. If you get your video advert just right, it can help with sales and brand awareness massively.

  1. It offers a fully integrated business solution

One of the real benefits of using video advertising is that you can use it to drive other areas of your business. For example, you may place wording at the end of the advert to remind customers where you are based, which in turn could drive physical footfall into the store in a way that other mediums could not. By crafting an effective and relevant video advert you are increasing your visibility and market presence immensely.

If you are based in Bristol or the South-West and need advice on creating a superb video advert for your company, then give us a call today. We have many years experience in this sector and would love to work with you on your project.

Jo Oct 10th, 2017

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.