Did you know visual ads are 40 times more likely to be shared by an audience via social media? For this reason, increasing numbers of businesses are turning to video to help promote their products and services, as well as grow their brand awareness. While it’s recommended to rely on a professional video production company, others choose to produce videos in-house. Here are 3 things to think about:

1. Practise and prepare

It’s always a good idea to practise your filming technique and shots before starting filming for a full-length video. The reason for this is it gives you the experience needed to make great pieces of work. It also allows you to make mistakes without facing dire consequences. Sometimes things go wrong while filming, so this will help you to avoid this happening again. And the more footage you shoot, from different angles, the more options you have when it comes to editing the finished piece together.

2. Pre-production

Shoots need to be done to a schedule. For that reason the pre-production should iron out any issues before they occur. When working with actors, even if they are your own staff, it is important to share the bullet points of what you want them to say, so that they are aware of what you want but haven’t ‘learnt their lines’.

3. Utilise your in-house skills

Creating a video requires many different roles so you’ll need to do a bit of research into where the talent lies in your company. For instance, get your talented content team to work on the script while you could also cast around your organisation to see if there are any budding makeup artists and performers. Getting involvement from team members is a great way to boost morale.

To portray your business in the best light possible, you need to ensure you have high-quality video production to match. After all, a poor quality video could potentially damage your credibility and reputation. If you’d rather trust your video production with a qualified and experienced team, get in touch with us today for further information.

So, if you’re considering using video to help your business thrive, get in touch and see what we can do for you.


Jo May 11th, 2018

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.