Starting a business comes with challenges but there are fun bits too.  One of these must be making your first video. 

But before you get out your camera you need to know what sort of video you’re making and how it relates to your marketing strategy.   

Here’s some companies that, in our opinion, got it spot-on: 

Spotify’s Explainer Video

It’s hard to remember time when we weren’t listening to streamed music, but when Spotify launched in Sweden in 2008 they needed to let the world know what they were offering and that gave the company a vibrant identity using an animated explainer video.

85% of people more likely to purchase a product after watching an explainer video and it certainly worked for Spotify. 

Swytch Bikes Investor Video  

Swytch smashed its crowdfunding goal in just 24 hours with the help of this excellent video, featuring inventor, Oliver Montague, riding one of his Swytch bikes around London.  Having been working on the prototype for over 4 years, Oliver seized the opportunity to launch this ground-breaking product on crowdfunding platform, Indiegogo. 

GoldieBlox – Promotional Video 

If you’re a scale up business wanting to take it to the next level then this video from GoldieBlox may give you some inspiration.  They rewrote the Beastie Boys song “Girls” with some way more empowering lyrics to encourage girls to become engineers.   

Along the lines of: “All our toys were just the same, We would like to use our brains.” 

LA Scaffolding – Social Media Video   

We love this example of a social media video that introduces you to the passion behind the brand.  Easy to make, authentic and funny, meet Gary and Bret. What’s not to love?

I hope these examples have inspired you to make a video for your business whether it’s an infographic for your website, a meet-the-team for social media or a shiny promo for crowd funding.   

If you’d like to talk through your options with us, please get in touch with us on 0117 258 0011.


Jo Mar 4th, 2019

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.