Insight

The edtech video trends to watch

Time to read: 3 min

Nov 9 2020

As we near the welcomed end of 2020, we’re reflecting on how Covid-19 has impacted global industries – accelerating digital transformation in many sectors, particularly in education. The pandemic shifted education’s use of edtech, acting as a catalyst of change.

Digital learning became the norm, as parents, students and teachers switched to alternative methods to get learning back on track. Kids went on virtual field trips around museums and took PE lessons on YouTube. Online environments were built to support higher education learning. In little under 6 months, a new, blended learning system quickly replaced traditional face to face classroom learning.

During the height of the pandemic, as a parent, I was introduced to the UK Government’s Oak National Academy online learning platform. I watched endless BBC Bitesize videos, did Spellathons with Holly, create yearbooks using Bristol-based Book Creator and embraced my school’s digital connectivity platform, Seesaw, for the first time. Remote learning is now a distinct possibility during Lockdown 2, and like many parents and educators out there, we’re prepared this time round. Teachers agree – in fact, 86% think it is absolutely essential to use edtech for learning.

With over a billion learners affected by the pandemic, edtech has become a solution that focuses on student-centred learning, media enrichment and connectivity. So what videos trends in edtech should educators be aware of?

Video-assisted learning

Video-assisted learning is the process of acquiring knowledge and skills with the use of audio-visual aids as instructional learning resources. It’s effective, saves time and increases retention of knowledge. While live video streaming and conference serves a purpose in engaging with learners, video-assisted learning allows educators to plan lessons ahead. ViewSonic, TeacherTube¬†and BrainPop are popular sites used to provide video support for teachers to produce and host their own video content.

bbc bitesize

The gamification of learning

Digital learning without face to face interaction has its challenges. One of the rising video trends in edtech is the gamification of learning using interactive video. This boosts student engagement and enhances their learning experience. Our interactive video platform partner, Near-Life, uses gamification to offer a more memorable way of learning. Using real-time decisions through realistic, immersive role-play scenarios, learners are challenged throughout their learning. This also gives them the opportunity to receive personalised feedback and data too.

Bear Grylls’ You vs. Wild TV series on Netflix offers an interactive approach, with viewers being able to make choices for survival scenarios using their remote controls.

BBC Bitesize’s educational videos also include a level of interactivity albeit in the form of quizzes and games at the end of video sessions.

Accessible education online

Did you know that 19% of the working population has a disability? Students with physical impairments or learning disabilities can benefit from video technology that creates training content in an easily accessible fashion – irrespective of their disabilities. In video, educators are able to provide:

  • Audio recordings or text to speech assistance
  • Video recordings of live sessions to restructure lessons and make it easier to digest for those with behavioural or attention issues.

Micro-learning

Video-based learning is popular among younger generations with YouTube being the most-preferred education medium for Gen Z. But TikTok is fast closing in as appetite for snackable, short videos continues to rise. This summer, hundreds of experts and institutions were commissioned by the platform to produce educational content. TV presenter Rachel Riley was brought on board to develop maths skills while actor Sean Sagar shared tips on preparing for auditions. The #LearnOnTikTok campaign has since generated over a 7 billion views. In November, TikTok launched a ‘Learn’ tab so that viewers can discover how to and informative videos.

Above: TikTok educator influencers @dr.karanr, @thejaxtutor and @iteachalgebra.

Immersive learning

Immersive learning opens up an enormous level of learning potential as VR and AR technologies evolve. These educational experiences place learners at the heart of the narrative, drawing their own conclusions to gain confidence and knowledge. AR and VR technologies help simulate real-life situations or scenarios, effectively becoming a digital classroom setup.

Students can explore the world and go on expeditions using Google Earth and Google Expeditions. You can even go on a virtual tour of the solar system or experience the human anatomy in a mixed reality experience.

ZSpace’s mixed reality experience combines elements of VR and AR to create life like experiences

Google Expeditions trip in Rome

At Skylark, we’re proud to partner with TechSpark‘s Trading Better Online initiative to support a YouTube educator influencer, helping them grow an audience of students and institutions using video. Need a video to promote your services? Get in touch: hello@skylarkmedia.co.uk

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Nina Postans

Nina is Marketing Manager and Video Marketing Consultant at Skylark Media. With a background in advertising and publishing, Nina has an interest in consumer and technological trends. She has written for Marketing Week, Fashion Monitor, Advertising Week and Creative Review.