The Challenge

Bath-based UX management analytics platform Actual Experience assesses the digital experience of their customers to highlight any areas of poor performance. It’s a complicated proposition and they needed a powerful sales tool that would explain what they do. But showcasing its software wasn't the only challenge - they needed a series of films that would showcase the company's human side.

How We Did It

Actual Experience decided that video animation would be the most effective sales tool. So, they needed a video production company with a track record in simplifying complex scientific topics and found Skylark Media.

We created a conceptual 3D world that visualises the customer experience, showing all the connectivity from internet to application. We built on the company’s existing flat design and brought it to life to show the world of cloud communications using dynamic animation.

For Actual Experience's 'human' video, we spent a day at the Bath office, exploring the sun-drenched National Heritage site and filming interviews with three of their key personnel. The interviews were to provide an overview of the business, share customer case studies and give a run through the software itself.

The Results

The board is delighted as this is the first time their software has been properly explained in 2 minutes. We are now working with Actual Experience on cut down versions for social media snippets, case studies, troubleshooting videos, a culture video, filmed product demo and a benefits video.

Skylark really took the time to understand us and were happy to be flexible in the production process as our ideas evolved. We now have a video that clearly explains our proposition and we’re proud to have on our website.

Tim Cardinal, Marketing Director