Amalgam model makers provide the creative talent for architectural models, prototypes for product designers and props for TV and film producers. They also make the life size sculptures of Wallace and Gromit for Aardman Animations. This well-connected company was looking for video to complement its ambitious marketing plans.
How We Did It
We created a series of films for Amalgam: a stunning promo to feature all that do, then a series of short cut-down versions for social media, each focusing on a particular aspect of their work.
Skylark Media worked with Amalgam over a period of 6 months so that we could capture the creative process at every stage of production. There were also times we had to avoid, when commercial sensitivity meant that it wasn't possible to film in the studio.
The videos have boosted Amalgam's presence online. Within six months, Amalgam saw a 25% increase in dwell time and 8.5% in page views They show potential clients the range of production services combined with the technical expertise of their work-force. The promo video has given clients an exclusive peek behind the scenes and the model-making business has now adopted the hashtag #wearemakers in its branding.
I can honestly say their approach, insight and technical competence has made the experience a real pleasure. They are creative, flexible, adaptable, generous and always open to our input, ensuring that the final edit exceeds our expectations every time. Great people to work with and great results.