The Challenge

The AA was looking to commission an induction video for new staff and Skylark Media was recommended to them. The video needed to show the history of the organisation along with its core values.

The Solution

The AA is in the privileged position of having a wonderful archive of video footage from the early 1900s to the present day. Our concept centred around using this to paint a picture of the history of the company and its evolving values for new recruits.

How We Did It

We received a variety of footage and stills and worked on a creative concept to integrate these into an inspirational story.

The Results

A motion graphics masterpiece that pulls together footage from a variety of sources and turns it into an engaging induction video.