Goldman Leadership – Testimonial

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The Challenge

Goldman leadership development programme challenges senior leaders to clarify and align their corporate purpose with their personal one in a powerful and unique way. The company has a number of clients at the top of their game who wanted to give testimonials for Goldman about how the company had helped them to achieve their potential.

The Solution

We started with Goldman’s marketing plan – what did the company wish to achieve from its video? What were the key messages for its audience?

How We Did It

We worked with with each testimonial client to understand more about them and how we could use their experiences to match Goldman’s brief. We then filmed interviews in selected locations and gathered B-roll footage for those character-building cut aways.

The Results

A glowing endorsement for Goldman Leadership that interweaves the stories from a number of clients with advice from Philip Goldman himself.