When it comes to taking a long weekend away, there are so many beautiful places to choose from. Exmoor National Park wanted to know how to best reach out to potential visitors and persuade them to stay.
Skylark Media had been working with Exmoor National Park on a film to show to visitors from their tourist information centres. We decided in light of their new brief to re-version the rushes for TV advertising.
How We Did It
Working alongside the National Park, we created two 30 second versions of the tourism film. The first showed off the park by mixing dramatic drone cam footage flying up the River Exe with helicopter aerials of the cliffs and coast-line. The second was a cut of the exciting activities you can enjoy in this natural playground.
Visitor numbers went up by 30% after the launch of our ad, and the average length of stay increased. Exmoor National Park continue to play the tourist film in their centres to help better educate visitors about the breadth of activities and joys they can experience, and receive daily positive feedback on it.