Herschel Infrared Heaters is aiming to revolutionise the way in which we heat our homes, using infra-red heaters. The company needed a strong marketing tool to communicate this to customers - one that would also work to inform potential customers of the science behind Herschel.
Herschel selected our 3D animation concept from the three briefs we presented. It was important that the video not only acted to inform, but was also entertaining, captivating and shareable across various media outlets.
How We Did It
The entire video was produced in-house at Skylark by our expert team and uses a stylised character placed within cinematic motion graphics to demonstrate the science behind the heaters. The video also explains how the heaters look in the home, and persuasively demonstrates the benefits to health, pocket and environment.
Beautifully produced 3D animation that is not only vital as a demonstration tool for new customers, but is also used as a sales tool to promote Herschel’s range through its usability as a marketing tool.