Imperial College London needed a slick, professional recruitment film that would persuade and inform students considering applying to the Centre for Doctoral Training in Sustainable Civil Engineering.
Skylark storyboarded a fast paced and compelling video that would feature on the Centre’s website as well as their YouTube channel. The team found that for Imperial, their most effective platform for promotion was through YouTube where the post-grad viewership was particularly high.
How We Did It
The Skylark team spent a day on location at a school collecting testimonials from teachers and students about the Fuze product. We also interviewed founder Jon, with a teleprompter to make sure all the key business messages were covered. We cut this with location footage with motion graphics to explain the offer, before then created an opening titles sequence to reflect the company branding.
The final promotional video helped Fuze to raise awareness of its project and got it firmly on the path to hitting its investment target.