Imperial College London

Services Used:

The Challenge

Imperial College London needed a slick, professional recruitment film that would persuade and inform students considering applying to the Centre for Doctoral Training in Sustainable Civil Engineering.

The Solution

Skylark storyboarded a fast paced and compelling video that would feature on the Centre’s website as well as their YouTube channel. The team found that for Imperial, their most effective platform for promotion was through YouTube where the post-grad viewership was particularly high.

How We Did It

The Skylark team spent a day on location at a school collecting testimonials from teachers and students about the Fuze product. We also interviewed founder Jon, with a teleprompter to make sure all the key business messages were covered. We cut this with location footage with motion graphics to explain the offer, before then created an opening titles sequence to reflect the company branding.

The Results

The final promotional video helped Fuze to raise awareness of its project and got it firmly on the path to hitting its investment target.

“I think this represents money well spent if it helps to get just one or two extra students into the CDT. It was good to work with you and there will certainly be other opportunities for Skylark Media Group at Imperial when others see our video."

Chris Cheeseman