The Challenge

After working with Independent Vetcare across Europe for a series of internal communications videos, they asked up to create a TV and digital advert to promote their 'My Family Vets' vaccine courses to a B2C audience.
With scripts devised by the IVC team, Skylark was tasked to develop the concept for a premium quality advert, fit for addressable TV with multiple iterations for digital.

How We Did It

When it comes to drama, IVC were in safe hands with Skylark Media. Once we’d got the scripts signed off with Clearcast we knew we were clear to start casting, source props and then to build the set for the police interrogation room in the Aardman Animation’s studio downstairs from our offices. You should never work with animals but we can’t help ourselves; we actually filmed the punchline with a dog, a cat and a rabbit to personalise the advert for different audiences!

If you watch the testimonial on this page, you'll see how IVC had put this project on the back burner due to the prices quoted by a London agency. We were able to offer a 'Bristol' rate so that IVC could make the ads they wanted, to promote their new vaccine courses for pets.

The Results

The 'My Family Vets' campaign is currently running digitally across social, display and online media. The company has achieved their desired ROI of take up of the vaccination courses through increased awareness and engagement with the campaign as YouTube preroll, Facebook and Instagram ads.

Everything has run to clockwork and within budget. The Skylark team is great to work with and it’s been a very, very enjoyable experience. Why would you go to London when you've got Skylark on your doorstep in Bristol making this kind of quality product? It's not something we'd consider in the future, going to London, there's no point.

Graham Avent, Director of Marketing