The Challenge

Just Landlords are very proud of their premium insurance for malicious damage by tenants - but the challenge was letting landlords know about this essential service.

How We Did It

Rather than maliciously damage a real property, we decided to take charge of the pixels and create an original and entertaining animation. We spent a long time selecting an in-house illustrator who had the right style we were after, before getting him to draw up our pop up story-book concept. We then passed his illustrations through to our 3D animator, who made the drawings come to life.

The Solution

Skylark created an imaginative storyboard for a national TV ad aimed at owners of rental property. The concept was to get viewers to identify with the pain and inconvenience suffered from damage to their property, and deliver a beautifully packaged solution from Just Landlords.

The Results

Just Landlords were incredibly impressed by the unique attention to detail within the final advert, and enquiries increased by 45% after broadcast. Others were clearly impressed too - the ad went on to win the Videographer Award for animation in 2015.

The Just Landlords TV commercial was awarded Best Animated TV Commercial 2015 by The Videographer Awards.