Just Landlords are very proud of their premium insurance for malicious damage by tenants - but the challenge was letting landlords know about this essential service.
Skylark created an imaginative storyboard for a national TV ad aimed at owners of rental property. The concept was to get viewers to identify with the pain and inconvenience suffered from damage to their property, and deliver a beautifully packaged solution from Just Landlords.
How We Did It
Rather than maliciously damage a real property, we decided to take charge of the pixels and create an original and entertaining animation. We spent a long time selecting an in-house illustrator who had the right style we were after, before getting him to draw up our pop up story-book concept. We then passed his illustrations through to our 3D animator, who made the drawings come to life.
Just Landlords were incredibly impressed by the unique attention to detail within the final advert, and enquiries increased by 45% after broadcast. Others were clearly impressed too - the ad went on to win the Videographer Award for animation in 2015.