The Challenge

Global traffic accidents were up and our client needed a hard-hitting campaign to raise awareness. The area that needed addressing was the dangers of texting whilst driving. As this was for a global audience, we decided on a concept that worked without voiceover and subtitles.

How We Did It

Rather than be too literal we decided that storytelling was the way to go; showing the emotional impact of a traffic accident on those left behind. We filmed in Arnos Vale Cemetery on a frosty January day, adding a jib to the kit list to get those dramatic swooping shots of the action.

The Results

A stunning and impactful video. The monochromatic look and feel led to our selection of the location, props and costumes to fit this stark theme. The video has been implemented to the sales force world-wide.