The Challenge

How to encourage people to visit this iconic park without their car? The New Forest National Park wanted to prove how easy it was to use public transport to get into the heart of the Forest and the many ways you could use to get around once you've arrived.

How We Did It

The combination of drone footage and slow motion action gives this tourism video an effortless feel of floating through the landscape. We worked with a number of families and tour guides to showcase all the Park has to offer.

The Results

This video was nominated for a Government-backed award for sustainable transport and we were lucky enough to join our clients at the ceremony in the House of Commons.

The initiative increased visitors to the Park whilst reducing the number arriving by car. The bus tour recorded 40,000 passengers - up nearly a third from the previous year, bringing £600,000 to the local economy and saving 350,000 in private car miles. In addition, the beach bus recorded 6000 passenger journeys.

The videos helped promote the New Forest Tour which attracted a record 40,000 passengers over the summer, saving about 267,000 private car miles and generating an estimated £660,000 to the local economy.

Sion Donovan, Communications Officer