Nisbets is renowned as suppliers of professional catering equipment. And now they are opening stores across the country to the public. To launch this campaign they needed a reach out to a target market of keen amateur chefs living in proximity to their retail outlets.
Nisbets looked at all the media options open to them; from social media to print to TV. Then they attended our Sky AdSmart event and were blown away by the targeted marketed opportunities offered by Sky AdSmart. Skylark Media came up with three concepts that would resonate with a consumer audience and Nisbets chose our #bemorechef campaign.
How We Did It
We met with Nisbets to understand their motivation and get clarity on their messaging. We then responded with mood boards and a punchy script so they could be sure we were on the right lines. Once this was approved we went on to casting actors and selecting the perfect professional and domestic locations. Filming was done on the beautiful Sony Venice in 6K so that stills from the rushes could be utilised for print, ensuring consistency across the entire campaign.
A bold, visually rich addressable TV ad that launched Nisbets to consumers across the UK in style. Twelve variations of the ad are targeted on Sky Adsmart according to the post-code of the audience and Nisbets is delighted that after just a week of broadcast they have reached almost 60,000 households with 65k impressions served (over 75% viewed). And cost per impression is lower than for Google adwords.