Oak Tree Mobility
Oak Tree Mobility sell furniture online, and as a new and ambitious company, they wanted to employ the best method of getting their message out to their target audience.
We went and interviewed Oak Tree’s customers and found out that they like to put their feet up with a cup of tea around 4pm and tune into Countdown. So we built a national TV campaign for the Countdown break.
How We Did It
We spent a day in the showroom with professional actors, showing off a range of furniture styles. As this is all mobility furniture it was important to show the pieces moving in every shot. We filmed using a range of cameras and shooting styles to create the ideal look and feel of the ad. We made sure that the correct lighting was employed in the show-room to provide the feeling of a bright summer’s day that matched the campaign’s message.
Our TV commercials for Oak Tree Mobility have resulted in record sales. The campaign was launched, headed by our advert, to show off the product range, and was so successful, we were asked back to film some of Oak Tree’s delighted customers.
“Really pleased with our new national TV ad. It looks stunning.”