Oak Tree Vision
Oak Tree wanted to share their future vision for the company with their loyal customers, and deliver an imaginative and warm message that would reinforce their values of dedication towards helping to provide customers with independence. They also wanted to show off how their product range has evolved.
We created a storyboard worked around two Oak Tree customers in their home using the Oak Tree products. Because we had worked to produce live action promos for Oak Tree before, we took a different approach for the Vision video, and decided on an animation.
How We Did It
After creating a storyboard that would work to show off all the key Oak Tree pieces, we took our ideas to our top animator who hand drew each frame, before using graphics to get that colour fill effect. We then added branded graphics and a voiceover - voiced by a long standing member of the Oak Tree team.
The animation we produced has won a special place in the hearts of the Oak Tree team, who have featured it on their homepage and play it in their showrooms.
“Spot on Skylark. Great work as per usual.”