The Challenge

Refresco is world’s largest independent bottler for retailers and A-brands. With production in Europe, North America and Mexico energy conservation is key to efficiency. Once a year the company dedicates a day to improving processes. But how to show staff how much weight the management team gives to sustainability initiatives?

How We Did It

One of our self-shooting directors attended the event to capture the action. They conducted interviews with key members of the team and editing these together with footage of the bottling process.

The Results

This events film is a morale booster for the Refresco team. By bringing in a camera crew those involved feel appreciated for all their work towards sustainability. The video is a powerful example of CSR and will play a role in the induction of new staff.