The Challenge

Our brief was to make safety training relevant to an international audience. Our clients have a global sales force that needs to understand the importance of road safety, and they wanted to commission a series of hard-hitting videos to get the message across.

How We Did It

We found an illustrator who specialised in the preferred style of animation. We then worked with the client to produce a series of scripts and storyboards to cover the essential points of the safety training. Lastly, we introduced music and a voice over to give rhythm to each edit.

The Solution

Following our initial brainstorm we decided that an animation was the best way to engage a global audience. We presented the client with an illustration based upon the vibrant Japanese style of ‘anime’. We mixed this with the story-telling dynamic of graphic novels.

The Results

A series of outstanding animations for an international audience. The response has been over-whelming and we have so far translated the series into six different languages.