The Challenge

Our brief was to make safety training relevant to an international audience. Our clients have a global sales force that needs to understand the importance of road safety, and they wanted to commission a series of hard-hitting videos to get the message across.

The Solution

Following our initial brainstorm we decided that an animation was the best way to engage a global audience. We presented the client with an illustration based upon the vibrant Japanese style of ‘anime’. We mixed this with the story-telling dynamic of graphic novels.

How We Did It

We found an illustrator who specialised in the preferred style of animation. We then worked with the client to produce a series of scripts and storyboards to cover the essential points of the safety training. Lastly, we introduced music and a voice over to give rhythm to each edit.

The Results

A series of outstanding animations for an international audience. The response has been over-whelming and we have so far translated the series into six different languages.