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Content marketing is a way to target key audiences with created and curated material relevant to its customer’s needs. And there’s no better way to do that than through video. Recent studies have found that video is 600% more likely to engage with an audience than print and direct mail combined. But it’s not just about releasing material; you have to create good, engaging content.

Ever since the first television adverts in the 1960s, video has played a significant role in the way businesses promote their brands. In today’s world, the options for displaying video content seem endless. YouTube, Vimeo and Snapchat are dedicated video platforms, but Facebook Live, Instagram and WhatsApp have joined the party, offering an even greater depth of choice for people to share content.

Benefits of video

There are plenty of benefits to video content if companies are willing to embrace it.

You’re 53 times more likely to feature on Google’s first page if you upload just one video to your website; consumers also find it easier to engage with video as long as they are watching high-quality content. Committing five minutes to a video is less time consuming than reading a 1,500-plus word article.

Video is easier for measuring ROI (return on investment) than blog posts and other text mediums thanks to the ability to measure click-through rates via built-in feedback loops. You can see the number of times a video has been viewed and exactly when people are tuning off from your content. This makes it easier to track what does and doesn’t work.

Content is key

It’s important to focus on the content that you are releasing. People have become savvy to tried and tested sales messages and prefer to watch something they can enjoy that isn’t directly trying to sell to them. Pay attention to internet trends and focus on key elements of your brand to strike the right chord with your audience.Video is the present and the future of content marketing. Even if you’re just dipping your toes into the world of video content, Skylark Media can advise you on the process, covering a variety of topics from events to commercials. Our experts are on hand to guide, create and understand how video marketing can work for you.

Video is the present and the future of content marketing. Even if you’re just dipping your toes into the world of video content, Skylark Media can advise you on the process, covering a variety of topics from events to commercials. Our experts are on hand to guide, create and understand how video marketing can work for you.

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