A demonstration video is exactly what the name implies; a video that demonstrates a product or service to viewers. Usually running at under three minutes long with a fun, light tone, a demo video will give you a chance to grab the attention of your website’s visitors and help them get to know you: fast.

Why is that important? The Internet is flooded with content and the major search engines are now trying to make sure that they rank results not just on keywords but on quality. They do that by measuring the amount of time visitors who search for a term spend on a particular website. The longer a visitor stays on a site, the higher quality they consider it and the higher it appears in the rankings.

Demo videos give you the chance to have a direct conversation with your potential customers. A video that reflects your personality, the ethos of your business or the unique aspects of your product or service is much more likely to convert from a hit on your website into a concrete enquiry or sale; it’s been said that 85% of customers are more likely to buy after seeing a demo video.

If you have a product or service that is out of the ordinary or has less than obvious benefits, then a demonstration video is a great way to get that information across. Remember, not all visitors to your site will respond well to the written word or facts and figures, no matter how impressive they may be. It always helps to tell your potential customers a story, and a video is an engaging way to do that.

Perhaps the ultimate accolade for any video is to have it go viral. Popular videos take on a life of their own, spreading over the internet as users share them via Facebook, Twitter and other social media sites. If you’ve seen the ‘Will it blend?’ series from Blendtech you’ll appreciate why; they went from being an unknown brand to a household name and all thanks to their videos.

There’s no doubt that videos can engage website visitors in a different way; how could a demonstration on your landing page work for you? Contact us at Skylark Media in Bristol to find out.


Jo Mar 20th, 2017

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.