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Video production and video marketing under one roof

In a video-first world, the stakes are high. Once you’ve hit publish on your digital video campaign, what next? At Skylark, we’re more than just content creators. We’re video marketers too. We want you to get the most bang for your buck, which is why we’re crazy about metrics and the science behind what makes a video watchable.

Our work

My Family Vets
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MyFamilyVets

Branded content series to inspire pet lovers

After creating a series of internal comms videos for parent company, Independent Vetcare, MyFamilyVets invited us to script and film a series of branded content ads fit for digital. The campaign generated nearly a million views on Facebook and Instagram with a 70% Thruview rate. It also achieved 184,000 views on YouTube pre-roll.

Read the case study

Move GB
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MoveGB's Do Your Thing

Social media series to encourage download of new fitness app

Founded in Bristol, MoveGB has the UK’s largest range of activities under one membership with more than a quarter of a million users. Social media is central to their marketing strategy. Using genuine ‘Movers’, we created 12 x 6 second social snippets to support a promotional hero video which was promoted across Facebook.

Digital campaigns

City To Sea

Video marketing support for non-profit's fight against plastic pollution

City To Sea’s fight against plastic pollution is well documented on web and social. Our video content audit provided their internal marketing team with strategy for creative, advertising and channel optimisation. After the initial review, the team reported on an increase in engagement and organic views.

Wild Place
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Wild Place Project

TV and digital campaign to support re-wilding of bears

As our 2019 charity partner, Wild Place had some exciting plans to re-introduce bears, lynxes and wolverines to a natural habitat at the site. Skylark created an immersive ‘time capsule’ video on-site, together with a TV advert which was rolled out across digital to a regional audience. The YouTube pre-roll reached 600,000 with a higher-than-average 38% view rate, running at a cost of £0.01p CPC.


Once onboard, a kick-off discovery session will uncover new insight for all involved. We’ll work with you on getting to the crux of the message behind the video and how to best reach your audience with a video marketing strategy.

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Social media video

How would it feel to have a library of professional, branded content that’s ready to post? We specialise in both B2B and B2C social media video content across channels including Facebook, Instagram, LinkedIn, YouTube and Tik Tok.

Typically entertaining and cinematic in style, branded content enjoys higher engagement and conversion rates – something to consider if you’re planning a brand awareness video.

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Optimised content

After a video is delivered, we offer a helping hand. Skylark adopts an agile approach – depending on your brief, we’ll work with you to ensure maximum impact with minimal impression wastage.

How it works

#1

Kick-off session

Workshop to determine concept and deliverables across digital campaign

#2

Video strategy

Research and insight will help frame video content strategy and prioritise video content needs

#3

Pre-production

Storyboarding, location hunting, script-writing, select illustrator, animator, talent

#4

Production

Animation or filming using our state of the art 4K camera and lighting kit

#5

Post-production

Editing, graphics, colour-correction, voiceover, sound design and music

#6

Review

Two rounds of amends and final revisions

#7

Optimisation

Creation of assets optimised for different channels

#8

Distribution

After your video is live, we work with you in monitoring metrics for review and re-optimisation

Branded content video production agency

Join us for a free video marketing chat

Got a brief or not sure which direction to take? Book online for a 1-to-1.

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" Skylark’s trailer for Slapstick’s BIG NIGHT IN is a really clever piece of work – the team has made an excellent choice of clips from a very big bundle of source material to create a promo which not only gets over all the right messages but is also funny in its own right. "

Pam Beddard, Publicist, Slapstick Festival