Two new TV adverts extolling the virtues of Exmoor National Park, The Quantock Hills and the West Somerset Coast air this May to a targeted audience of 3 million plus viewers. Commissioned by the Exmoor Tourism Partnership with funding from the Exmoor National Park Authority’s Partnership Fund and produced by Skylark Media, the ads aim to raise awareness of the area’s spectacular natural beauty and what visitors can do to make the most of their time here.
“We’ve produced two ads to appeal to slightly different markets,” says Exmoor National Park Authority’s Dan James who sits on the ETP Marketing Committee. “The excellent production team, who have previously worked with the BBC, shot some amazing aerial footage which really displays the wonderful diversity of our landscape to its full advantage. We wanted to highlight Exmoor and the surrounding area as a quality UK holiday destination and hope that this will impress audiences who may not have considered visiting the area before.”
The first advert, ‘Aerials’ begins with a breathtaking birds eye view sweeping up Hoar Oak Water at Watersmeet and goes on to show Exmoor ponies above Porlock, the National Trust Village of Selworthy, the dramatic coast at Heddons Mouth and Dunkery Beacon, Exmoor’s highest point. The second advert, ‘Activities’ is more activity-focussed, portraying the many outdoor opportunities that the area has to offer such as sailing, high ropes, mountain biking and riding in addition to aerial views of the coastline.
The footage will also be used for a brand new immersive 10 minute audio visual experience which will be a key feature within the new Lynmouth Pavilion National Park Centre opening later this year.
Inspired by the great footage on the new ads, the Exmoor Tourism Partnership is also launching a new Exmoor Video Competition this month. Entrants are being asked to create an authentic, original and creative video – lasting 1 minute or less – showing what it is that they really love about Exmoor.
Anything that is engaging and captures the spirit of Exmoor will stand a chance of winning. Waves breaking on the sands at a secret beach on the coast, kite-flying on the Quantock Hills, a local farmer who produces delicious local produce, goat antics in Valley of Rocks; there is plenty of scope for the imagination. Easy to enter (the few simple rules are posted on the www.visit-exmoor.co.uk site) all videos entered will be put on display on You Tube under #ExmoorVideoComp.