Video content is on the rise. According to a Cisco study, video will account for a massive 80% of all consumed content by the end of 2019; it’s a medium that already has the capacity to reach millions of people, and is only getting more powerful and impactful by the day.

However, while video can help your business reach its target audience, it requires a coherent and comprehensive strategy to be as influential as possible. So, with that in mind, here are five ways to develop a video strategy you can be proud of.

1. Know your niche

You understand what your business does, but your audience more than likely doesn’t. Therefore, you must do all you can to showcase your brand, explain why you’re better than your competitors, and tell consumers why they require your assistance. Nail down what makes your business special and shout about it to the world.

2. Be consistent

Be consistent when it comes to frequency of posts. Create a content calendar, plan ahead, and publish your videos routinely. This will ensure your audience knows when to return to your site, and will ultimately make you appear more professional.

3. Translate and transcribe

With the rise of the internet, many businesses now have the capacity to appeal to a global audience. So, if you’re creating a video with the intention of it reaching far and wide, get it translated and add subtitles in as many languages as possible. Check out how we did this Hepco Motion Case Study

4. Inform, educate and entertain

Make sure the content you are producing is genuinely valuable, but refrain from making it dry. It can be difficult to balance fun with formality, but doing so is essential if you’re to stand out from the crowd.

5. Never stop sharing

Don’t be afraid to brag about your videos! If you’re proud of what you’re creating – and, of course, you should be – then tell people about it. Push them out via social media, emails, newsletters… anything with the capacity to reach an engaged audience.

We are here to help you achieve your video marketing goals. To learn more about what we do, and how we can assist you, get in touch today.

We look forward to hearing from you.

Jo Apr 26th, 2018

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.