We’ve spent endless time watching videos in our lifetime – but have you noticed just how frequently you’re watching them nowadays. We aren’t just long feature-length films and documentaries on television and in the cinema. But also shorter-length snippets and memes across social media. Video is being increasingly used in miniature bursts online. Either to tell a story, share an emotion, or create a viral moment. It is easier than ever to capture high-quality video content, and many marketers are taking full advantage of this.

Video offers information, entertainment and persuasive powers (in the case of advertising). It can make us laugh, inspire us to buy something or visit a location, or inform us about something we didn’t know. It’s at the heart and soul of our online consumption. In their 2016 report, Social Media Examiner uncovered findings showing that 37% of marketers felt visual marketing, such as videos, were the most important form of content for their business. This came only 1% behind blogging at 38%. Additionally, they found that 70% of marketers use videos within their social media marketing.

It was predicted at the Internet Trends Conference 2017 held by Kleiner Perkins Caufield Byers that by the end of the year, video content would be representative of 74% of all traffic online. It is predicted by Cisco projects that this will be up to 80% globally by 2019. In a survey by Animoto in 2015, it was found that for 76.5% of small business owners and marketers, they had already seen a direct impact on their business from video marketing.

Animoto additionally discovered that four times as many customers would prefer to watch a video concerning a product instead of reading about it, while one in four customers will lose interest in a business if there isn’t any video content. On top of this, they found that customers are almost 50% more likely to read and engage with newsletters if it has links to video content. Ultimately, video content communicates with customers, engages with them, and builds loyalty. Its potential can’t be ignored.

Video Marketing in the South West

Get in touch now to discuss our video marketing services in the South West, Bristol.

Jo Jul 12th, 2017

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.