Creating videos for your brand or business is an essential part of your marketing mix. All businesses, be it B2B or B2C, can benefit from well made, high-quality videos. In fact, Wordstream recently announced that one-third of online activity is spent watching video. With that in mind, how important is it to tell a story when creating a video? It’s more important than you may think, and marketing videos need to be much more than just showcases of products or services. They need a story! Just look at the potential benefits of storytelling with video:

Storytelling engages your audience

A simple showcase of products is uninteresting, and with thousands of companies all trying to market themselves, your video could well be missed. Telling a story is a great way to engage your target audience. Meaning they are more likely to watch the video all the way through and therefore take in all the information you’re trying to get across.

Storytelling makes the video memorable

With around 72 hours worth of video content uploaded to YouTube every 60 seconds, that makes for a lot of videos reaching the web. Through storytelling you ensure that your company’s video stands out. Subsequently, sticking in the mind of its viewers. Customers/potential customers are far more likely to take in and remember the information if it’s presented in video form. Particularly if the video tells a compelling story.

Storytelling makes you different

With many marketers all over the world taking to video marketing, it’s important that you stand out from the crowd. Storytelling can help you to show off your USPs (Unique Selling Points) and really let people know why you are the company to pick. With loads of generic, bland marketing videos out there you can be sure to make an impact with clever, insightful videos.

Storytelling may not seem like a simple task, but don’t worry. Here at Skylark Media, we can work with your business to produce high-quality videos that tell a compelling story. So, if you are looking for a video production agency in Bristol and London then contact our amazing team today.

James Mar 14th, 2018

About James Sampson

James is Creative Director at Skylark Media. He was assistant director for the likes of Casualty and Doctor Who, where he honed his knack for combining compelling storytelling with stunning visuals alongside production management. In his spare time he draws and paints, as well as storyboarding, editing and directing music videos for up-and-coming musicians.