Even though you’ve got an in-house content creator, there are times when you might need the outside help.  The Skylark team has ‘collaboration’ as one of its values and here’s how we can work alongside you. 

You need extra resource 

It might be that you have a mountain of work to get through and that your in-house marketing, comms or social teams are swamped.  At that point, you just need someone who knows what they’re doing to come in and take the slack. It may be that you need a high-budget ‘hero’ campaign film that requires a bigger production team. Or that you’ve filmed a lot of footage for a video series and need support with the editing. 

You need some inspiration 

It’s hard for in-house creatives to maintain the level of imagination over time.  The concepts that they came up with when they first joined the company can begin to feel stale and tired.  Bringing in a video agency for a single project can help challenge the incumbent with fresh ways of thinking and new production techniques.

You need leadership 

Your team is great at what they do but lack the spark that energises the creative.  That’s where a brainstorm with Skylark will make all the difference as we’ll be able to share all the latest trends and bring ideas to light up the imagination.  We can help you craft a fresh and exciting campaign with different iterations for all channels. It might be a linear video for the website, a 6 second pre-roll for YouTube or a series of cinemagraphs for Instagram.

It’s a training issue 

Finally, it might be that your team would like some training. We can work alongside you in a consultancy role, offering work-shadowing from concept development to final output. During filming we can demonstrate all the latest kit and lighting techniques. In post-production, you might want to know about music library options, where to source stock or the best colour-grading software.  Then we can offer advice on the rapidly developing world of social media and all the different ways to engage with your audience on mobile.   

 If you have any questions about this or anything else video related, then feel free to reach out to one of us: hello@skylarkmedia.co.uk

 

 

 

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Jo Jan 29th, 2020

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.

@skylarkmedia