A Q & A with Jo Haywood

Q: The reason we’re looking at an induction video is to spice up our induction process. We are very proud of our company values and staff motivation levels are high – we want to get that message to new recruits as quickly as possible.

At the moment our induction day includes a rather dull Power Point presentation. An induction video would help make it more interactive and get the message to stick. It would also allow us to feature some of our high achievers talking about their work and what it means to them.  But what style is most effective? (Head of HR)

A: Well there are different styles of induction video production that you can pick, depending on you budget and training methods.

Stand Alone Induction Video

A video that serves to welcome new recruits to your company. Motivational speakers and music will energise new staff and allow them to quickly absorb the culture and business values. A video can also introduce them to key staff, and show off your full range of products and services. I imagine that your staff could watch this in a group and you could use it as a starting point for a team building session. Alternatively they could watch it on their computers as part of an induction training resource.

Strengths: A great team building exercise. Can also be used as a promotional tool on company website. Motivational for staff members who are asked to speak in the film.

Weaknesses: Without being part of a blended learning programme you can’t be sure that new recruits have taken on board all the messages.

Blended Learning: This is where you integrate the video into your e-learning, so new members of staff can watch video elements and then comment upon them via multiple choice questions. A video combined with e-learning does not just entertain, it makes sure the employee understands and absorbs the information much more that static pictures and text.

Strengths: Much more exciting than text with voice over. Increases retention of training points. Encourages staff to complete e-learning courses.

Weaknesses: Video can slow down an e-learning course. Clips must be kept short and focused.

The style of induction video you choose depends upon your requirements and budget. Do you want a glossy, upbeat, motivational film to inspire new staff or do you need a much more comprehensive guide to health and safety?

Ask yourself who your audience is and what they need to know, then pick the style of induction video that will give you the best results.