Barely 3 months ago, we were all hands-on deck, taking calls from clients forced to either cancel or postpone live filming due to the impending Lockdown. I’m not going to lie: it’s been challenging ever since, adapting to a Covid-19 world in the video production business. Like any other business during these times, ‘adapting’ has been key to the survival of businesses who are able to flex. We’ve championed animation as an alternative to live action. We’re also proud of our remote content offering that helps clients with alternative solutions to tell their story.
Here’s some ideas:

Repurposing existing content for engaging social posts

Cuts from previous campaigns. Even raw footage that didn’t even make the cut. We’re using pre-filmed or old footage to make entirely new video campaigns.

Stock footage and image manipulation

Lacking in crowd, abstract or landscape shots? Stock footage and image manipulation can create a video campaign where once live action was considered a necessity.

User generated content

Do you have a strong social following with a highly engaged fan base? Then use content to create a video where your audience takes centre stage. Lacking in content? It’s never too late to get them onboard. Encourage followers to post content that can be included in a montage.

Animation and motion graphics

Animation continues to reign. And the combination of motion graphics and infographics gives you a video campaign where punchy text replaces live action.

Voiceover and interviews

Replace off-message and out of date messages with a fresh, new voiceover. Most voiceover artists are set up with in-home studios. Plus it’s not difficult for our team to set up a pre-rig audio device for remote interviews. The rise of virtual interviews on Zoom means that adding talking heads has become a reality – without a crew member in the room!

Social media edits 

Once your video campaign is up and running, create snackable, social media edits and optimise for channels. We’re big on ensuring clients get the most out of their video, so we’re happy to discuss how best to get the most out of marketing your video.

If live action is the only option for your video, Skylark is adhering to the APA’s guidance on live action filming while social distancing. Our contactless filming package includes:
  • Limited travel and avoiding public transport
  • Crew members on site are kept 2 metres apart
  • Micro-crews, where we operate with as few people as possible. Interviews for example, can be filmed by an experienced self-shooting director.
  • No scenes to include crowds or to be filmed in public places
  • All crew members will wear personal protective equipment (such as face coverings) and crew will observe regular hand cleanliness and other measures to keep crew, talent and clients safe.

Above all, pursue video that’s right for your brand message in these times. An ambitious, high-end video may not be appropriate with a world in recession, so it’s okay to simplify your brand messaging. It leaves you and your extended team to focus on creativity – it’ll be more valued than ever.

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Nina Jun 10th, 2020

About Nina Postans

Nina is Marketing Manager at Skylark Media. Her background is in editorial content, running fashion and celebrity B2B services in New York and London. A keen home renovator and interior hacker, Nina juggles life on the school run while tending to her other kids (indoor plants!).

@ninatsang