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When it comes to promoting your venue, why tell people about it when you can just show them? A video promo can act as a virtual tour, a teaser, or a behind the scenes insight. Whether you’re managing a restaurant, a museum or a national park, video is without a doubt the most effective way of showing off your venue as the destination of choice for visitors.

The New Forest National Park commissioned us to create a series of travel and tourism videos, each one showcasing a different activity to be enjoyed in the area. For our TV adverts for Exmoor National Park our approach was to give more of an overview of the area with epic aerial shots highlighting the dramatic landscape. Steak of the Art, an exciting new restaurant in Bristol and Cardiff, opted for a striking series of documentary videos illustrating the quality of their meat and fish to inspire trust in their brand. The Natural History Museum asked us to produce a video for the 50th Wildlife Photographer of the Year that would explore the mass appeal, craftsmanship and special atmosphere of the back-lit exhibition. A mixture of time-lapse photography, interviews, motion text and stunning location footage ensured that we did the justice to their very special venue.

The key to all these videos is a strong message and story. As a general rule we advise our clients to convey no more than five points in a single video, and to do that in an engaging visual way. Another important consideration is to identify the audience and viewing platform. A video that will be played on a loop in a busy venue will have different audio and visual considerations to a video for YouTube. A TV advert will need to be more concise than a promo for a website. Is the audience families, kids or seniors? At Skylark we always make sure that our clients’ video is produced with the audience at the forefront of our mind, which translates to more visitors to their venue.

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