Getting a return on your investment is fundamental to any business enterprise, and online videos are no exception. Getting a video produced that shows your product or service at its best is essential in this age of online content and social media, but producing the advert is only the beginning – what counts is how you build from that.

Here are some handy hints to boost your ROI from videos.

Redefine your gains

There are many ways in which your investment in a video can offer welcome returns that go beyond an increase in sales. Advertising with a video on social media can lead to greater brand awareness, or draw people to your website, creating leads for future growth and custom. They might sign up to your newsletter, allowing you to market to them directly. And, of course, an informative video can save your employees time fielding repeat enquiries.

Understand your audience

An often overlooked aspect of videos is that they shouldn’t be about you and your service, but about your customers and their needs. You might have the greatest service in the world, but knowing your audience is the difference between convincing them they want your product, and convincing them that they need your product.

Who is going to see it?

Simply uploading your video to YouTube will get you nowhere. The Internet is a huge and diverse place, and building a presence through incidental traffic is almost unheard of. Figure out if your audience is more likely to watch a video on Facebook, their Twitter feed, embedded into a blog, or linked to from a third party, and tailor your efforts and your expense in that direction.

What’s the next step?

Not for you, but for the person watching your video. They’ve seen what you can offer, so what happens next? Do they call, do they email, do they click on a link, do the drop into your office? A clear, direct Call to Action at the end of the video is essential to getting a return on your investment.

Like we said at the beginning, it all starts with a great video. Get in touch with us today and let us help you make a winning video.

Jo Oct 31st, 2017

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.