We are entering the era of addressable programmable TV.  But what does this mean for your company and your marketing spend?

We all know that TV is the most effective form of advertising there is; let’s face it, us Brits are watch TV for nearly 3.5 hours a day that’s why it delivers more profit per £ spent than any other form of advertising. And now it’s affordable. Instead of buying an expensive slot in ‘Corry’, you can now focus on your specific market by lifestage, affluence, post-code etc. With Sky AdSmart you don’t have to track your audience by channel, time or programme – it only plays your ad when your selected audience is watching, so you can be sure that every penny counts.

But how are households differentiated?  Well Sky Adsmart has over 1,000 target segments, from pet ownership to type of vehicle, they even know if you have a south facing garden!  Seems a little ‘Big Brother’?  We couldn’t agree more!  But actually this new targeted advertising is a huge advantage for both parties, not only are you guaranteed that your target audience is watching the ad, but as a customer you watch adverts that are relevant to you.

And how does Skylark Media come into all of this?  Well, as Sky Adsmart’s partner in the South West we take care of the first-class video production, whilst Sky ensure that your video is viewed by just the right people.

This video is a record of our event on the Tempora Barge on Welsh Back for businesses looking to harness the power of TV advertising.  If you want to find out more let us know.

Jo Oct 16th, 2018

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.