The rising popularity of video content online is not just about cute kittens playing the keyboard or YouTubers reviewing the latest must-have products, it’s also about getting your company’s message out there. You might think that videos are exclusively used by big advertisers, but they can be a really powerful tool for all brands large or small.

Videos are engaging, easy to digest and get your brand’s message across quickly, making them a preferred medium for busy people. By the end of 2017, video will account for 69% of all consumer internet traffic, and small businesses must avoid it at their peril. If you don’t believe us, then check out the figures:

  • More than half of companies in the UK are already using video
  • Video-on-demand traffic will have almost trebled from 2016 to 2017
  • 1/3 of people in the UK view at least one video online every week
  • 70% of people think more positively about a brand after watching one of their videos
  • Users will spend longer on your website and more time interacting with your brand if you have video content

So, what can you do?

Video content, when used correctly, can be the best communication tool you can use. Videos satisfy people’s information and entertainment needs in a short space of time, so if your video is on brand, engaging and tells a story, then chances are, you’re going to get more customers. Engaged viewers share videos with others and your brand’s message spreads naturally. Word of mouth and recommendations between friends and family are proven to be more powerful than ads from a company itself.

You don’t need to be a technical whizz to create fantastic videos; Skylark Media have lots of experts on hand to help you with the process. We can cover anything from events filming, internal comms, video marketing, TV commercials and promo videos. Our team will work closely with you to creatively engage your audience in the best and most relevant way possible. We also offer a video marketing service, where we can advise you on the best way to get your video found and shared across multiple channels  – remember it must be easy for your audience to find and share your video!

Image credit: Logicool HD Pro Webcam C910 on SLIK 330 DXII by yoppy licensed under Creative commons 4

Jo Feb 7th, 2017

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.