2018

  • Why planning and scripting are critical for video success

  • How long-form video can target the instant gratification generation

  • How to make an advert that won’t get skipped

  • Why sound quality is more important in video than image

  • Six Christmas ads you probably haven’t seen

  • When videos annoy…

  • Social media video advertising is the new TV

  • The repetition-break plot structure and its use in video

  • Video advertising: demanding more!