Video content is one of the most effective means of communicating with an audience. Good video content will create an instant connection with the viewer in a way that is harder to replicate through the written word. More and more businesses are shifting their focus to marketing through video communication, hoping their audience will push those ‘share’ and ‘like’ buttons in the process. And if you don’t believe us, here are a few facts to digest:

• Video views on Facebook have doubled from 4 billion per day to 8 billion per day, and the numbers are still rising.
• Brands see a 175% increase in organic search traffic through video content.
• 96% of businesses use some form of video marketing as part of their strategy.

So you can surely see the importance of video content. However, the most important aspect is making it creative; people won’t watch if the content isn’t engaging. That’s why we’ve come up with three tips to make your video more creative.

Embrace Instagram and Facebook Live

You have already seen the high number of general video views for Facebook, and thanks to Facebook Live, companies have the opportunity to interact with their audience in real time. Depending on your type of business, explore the possibilities of hosting Q&A sessions on FB Live, or use Instagram’s video feature to film short bursts of day-to-day activities in your company.

Create how-to guides

YouTube is full of how-to guides, and for a good reason: as much as we love instruction manuals and reading up on how we can achieve goals, watching someone give a presentation is always more straightforward. No matter what type of company you run, we bet you could make a handy how-to guide, whether it’s how to create a successful sales team or how to use a product that you might be selling.

Have fun

If some of your staff members have lively personalities, utilise them. Think about making a parody video, something that pokes fun at your industry in a light-hearted way. It may sound ‘out there’, but customers instantly warm to a company with a sense of humour and good video content stands a chance of going viral, which will ultimately mean more traffic to your website, more enquiries, sign-ups and general business. The Dollar Shave Club do this brilliantly.

If you want to make a success of your video marketing campaign and don’t have the expertise yourself to produce professional-quality videos, get in touch with us at Skylark Media. We can create everything from promotional videos to testimonials to bite size videos for social media.

Image credit: Catch21 and Fine Luxury Homes Video Production by catch21productions licensed under Creative commons 4

Jo Apr 3rd, 2017

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.