We’ve put together this behind the scenes glimpse of the filming of our latest TV commercial for Middleton’s mobility furniture.

During the filming the showroom was open to members of the public, which meant that we had to keep our operation very neat and compact and keep the impact on the customer experience to a minimum, whilst getting our client the most dramatic shots possible.

The commercial features members of the Middleton’s staff, working with actors to show the quality of customer service offered by the store.

Director, Joseph Goldman, works alongside camera operator, Tim Fok and jib operator, Dan Hunt to create this gliding sales message for mobility furniture.  This commercial is part of our expanding campaign for Middletons, building their brand on TV.  The commercials are broadcast in the more economical daytime slots, when the target market is settling down for a cup of tea whilst viewing ‘Escape to the Country’.