When it comes to developing brand-based marketing strategies, the focus is often on static production. From social media posting to website content, there’s not much moving when it comes to brand marketing. By incorporating video into your brand campaigns, you’re not only reaching your audience – you’re encouraging engagement and investment in your business.

Here are just a few ways that video can help develop your brand identity:

Show your true face

In static imagery, it can be difficult to show off exactly what your business is all about. This is where video comes into its own. Through the use of striking imagery, personable footage and even emotive music, you can give viewers the chance to get to know your business that bit better. Transparency, honesty and above all, positive brand associations are all-important to the viewing public and using video to show your company’s best features off is an excellent way to start that conversation.  This video for Key Solutions so impressed the client during a pitch that it led to a million pound contract.

Get imaginative

Whereas static marketing needs to get straight to the point quickly, you can use video as an extension of your other marketing activities. These videos could be used to tell a story, to offer additional benefit to the viewer or even to just get a laugh – anything that encourages potential customers to remember your brand in addition to your products is worthwhile. Whole businesses make their success off the back of viral videos – and there’s no reason you can’t achieve the same with creative video advertising. Take a look at what your competitors are doing and instead of trying to match them, do something completely different. Move GB is currently engaging on Facebook with our promo that has had 95K views in 5 days.

A great first impression

Video also works to make your brand less of a faceless entity and more about the people that make up an organisation. Add some human interest with staff members, teams or even a particular expert within the company to endorse your brand. Mix in some testimonials from happy customers as well as your proudest achievements and business accomplishments, and you’ve got a fully formed first impression in video format – from introduction through to contact information. This not only makes the customer journey easy – it makes your life easier, too. Here is our guide to winning video testimonials.

Think video could benefit your business? We do too! Contact us at Skylark Media today to discuss how we can help your brand identity to become second nature.

Jo Oct 3rd, 2017

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.