There’s so much video out there at the moment that it makes it hard to stand out.
The brands that are doing it well are engaging with their audience on an emotional level with ‘branded content’. Their videos are easy to share because they are funny, emotional, heart warming or educational. Your audience has sophisticated taste and is receptive to brands that tell a story and prioritise narrative and audience engagement over selling.
It can feel like a brave step, but if you put the story first, love for your brand will follow.