Having a business video professionally produced for promotional purposes doesn’t have to be expensive, but you need to ensure you are getting the best value for your money. More importantly; you need a video that will help you reach your business goals.

So how do you know what to look for in a video production company?

This will partly depend on what type of business you have, what video style you would like, and where you are based. There are many extremely talented video productions businesses out there who can all excel in different ways, so perhaps it is easier to discuss what you should be avoiding when making your decision.

If you’re hiring a production company to shoot a special event, then your best bet is to hire a company that will specialise specifically in these types of events. However if you’re hiring for business, I recommend you find a company that has good grounding in B2C and B2B videos, and who understands business concepts. Look for a company that can also offer you video marketing support after the delivery of your video: experts who know how to get your video to your audience.

You may be tempted by one-man videographers who will most likely offer a cheaper price, however these individuals will not likely employ the strategic thought process behind a video, and will probably not have the breadth of skills that your video will require.

So how do you go about choosing the right company for your vision?

A good idea is to start out by checking the company’s portfolio, or client list. Are these businesses in line with your own? Do you like the videos that have been produced for them? If you are thinking past the production of your video, then consider companies that have staff geared with the knowledge about marketing your video. It’s great having a quality production representing your business, but what if no one sees it?

When checking out the company, have a look for good reviews and testimonials. If they have any, they should be proudly featured on their website.

Good testimonials won’t be long – they may even be one sentence – but they will talk about the client’s satisfaction with the video, the impact the video has had on their business, or the positive experience of working with the production company.

A good testimonial will include identifying information such as the client’s main contact and the company name.

When checking out a company’s potential, you should have come across some examples of their work. If you haven’t been able to find any up to this point, then alarm bells should be ringing

Showcasing key examples of videos that the company have produced should be their number one priority, and thus should be easy to find.

You’ll want to watch videos that relate to your own business’ needs – such as manufacturing videos, training demos, animation and graphics, or promotional materials.

Don’t be afraid to ask the company for further work examples; they should have a ready showcase of relevant material to send to you.

Lastly, one of the most important aspects of choosing a company to work with (in any industry) is whether or not you feel you can work together successfully.

Do you want to communicate your needs through several levels of hierarchy, or would you prefer to meet directly with the story-boarders and directors?

Choosing a relatively small and independent company will not only ensure good quality video results, but will also ensure that your needs and wants are communicated properly to the team, and that you work closely together to produce a video that will help you reach your business goals



Jo Jan 5th, 2016

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.