Using video to enhance the marketing of your organisation has become a popular strategy for some time now, slowly gathering momentum over the last couple of years. As businesses have harnessed the power of YouTube, it’s one of the best methods of telling your story in a visual and creative way. Video marketing can be used for brand awareness, announcing a new service or simply building engagement with your customers.

In cities such as Bristol where businesses come across multiple competitors, it’s important to introduce new methods of showcasing your business. From software developers to engineers, video adverts can help to boost success.

Video use on the rise

It has been demonstrated in a recent survey that using video is still on the increase for many businesses. Around 81% of businesses now use video as a marketing tool as shown in a survey by Hubspot. What’s more, 65% of those surveyed who don’t use video said they are planning to start.

It seems that businesses are continuing to understand the impact that video can have. Respondents in the survey claimed they watched an average of 1.5 hours’ worth of video every day.

Can video help your business?

Video can be a crucial tool if you know how to do it right. Releasing a video advert can increase your customers’ awareness of your products or services, which in turn increases sales. You can teach your audience about your company through the use of video, enhancing customer perception of your brand. What’s more, you can use compelling video footage to persuade potential customers, turning them into conversions for your website.

Visual content is a huge part of online success; it is something we can engage with and prefer to reading blocks of text.

What’s more, video is a highly shareable medium. Spreading the word about your business has never been easier, all thanks to a video on the likes of YouTube or Facebook.

So, if you’re considering using video to help your business thrive, get in touch and see what we can do for you.

Jo May 23rd, 2018

About Jo Haywood

Jo is the Managing Director at Skylark Media. Before starting Skylark in 2005, Jo ran the BBC Lifestyle website and prior to that directed science documentaries for the BBC and Channel 4. To switch off she can be found on the tennis court, at yoga, or planting trees in the forest garden.