Engage customers with creative B2B video storytelling
Corporate video production in Bristol
B2B videos don’t have to be boring. Your audience will respond better to a video that speaks their language, appealing to their emotions with a compelling narrative. Our videos will firmly establish your brand in the mind of your audience – whether they are a customer, team member or prospective employee.
Our B2B work
One Big Circle
Animation for video review tool to help the transport industry
Tech start-up One Big Circle, challenged us to create a 2D animation to promote their automated intelligent video review system, AIVR, to railway operators. We stepped up with a charming hand-drawn animated explainer that shows AIVR’s functions, its ease of use and benefits to customers and staff.
Promotional video to highlight innovation in forensic VMD
Amalgam Modelmaking invited Skylark to create a promotional video to give clients an exclusive peek behind-the-scenes of the modelmaking business. We also came up with the hashtag #wearemakers for the company’s branding. Amalgam saw a 25% increase in dwell time within months.
Promoting university's new business school to attract new partners
This video series was made to highlight the research possibilities at UWE's new business school. Featuring persuasive staff and student testimonials, the videos appeared on the university website and on-screen in the university atrium. They contributed toward attracting new students and increasing collaboration with other academic establishments and the business community.
Inspiring environmentally conscious investors in renewable energy
Launched by Nicola Sturgeon, Atlantis Resources, a global leader in tidal energy power generation, had an investment opportunity with their new turbine. Combining drone footage, interviews and graphics, our promotional video generated multiple media mentions and helped them to achieve the 1 million Euro grant from the European Executive Agency.
Sharing the impact of your CSR in video inspires people. In video, you’re able to share your vision with wider audiences, build trusted relationships with stakeholders, and attract prospective employees.
Video is key in communicating company-wide messages across the workplace. In a Covid-19 world, where teams may find themselves working remotely, videos ensure that messages are transparent and consistent. Whether you plan to introduce a well-being programme, launch new working practices or share success stories, we’ll guide you on the method that best suits your brief.
How it works
Workshop to determine concept and the deliverables you'll need for a successful video campaign.
What assets will you need for a successful video campaign?
Storyboarding, location hunting, script-writing, sourcing talent
Animation, drone filming, location filming, remote interviews
Editing, motion graphics, logo animation, colour grade, voiceover, sound design and music
Two rounds of amends are included in the budget
Creating assets optimised for your social media channels
Monitoring metrics and reviewing the success of your corporate video
You're based in Bristol. Do you work anywhere in the UK?
Yes we do. In fact we work globally. If you want live action we can co-ordinate with local crews to keep costs down. If you’re having a corporate motion graphics or animation video, this can be done remotely. We can discuss mood boards and scripts over Zoom. Once we get to the edit phase, we share our review pages through Vimeo.
Pre-Covid we used to do trade shows every year. Can a corporate video bring in the same level of sales?
With home working, many more of your customers are online, rather than travelling from appointment to appointment. Now you have a much more targeted tool at your disposal: a corporate video that you can deliver on the right platform to the right person. It’s likely to be a lot cheaper than a stand at a show, takes less time to produce, and with the right narrative, can result in more warm leads for your sales team.
We're a start-up looking for funding. What's the cheapest option for a B2B video?
Over Lockdown we created a package that combines remote interviews with motion graphics and stock footage for half our normal rate. We’re happy to help come up with solutions to fit around your budget.
How can you make health and safety videos more interesting?
We recently worked with a soft drinks manufacturer on their ‘Be Safe’ campaign and created an animation of worker bees (see what we did there?). It was bold, bright and engaging. The campaign resulted in a 50% reduction in accidents across their UK plants.
" Skylark really took the time to understand us and were happy to be flexible in the production process as our ideas evolved. We now have a video that clearly explains our proposition and we’re proud to have on our website. "
Tim Cardinal, Marketing Director, Actual Experience