Engage customers with creative B2B video storytelling
Corporate video production agency in Bristol
We know how to make your B2B video engage. Your audience will respond much better to a video that speaks their language, appeals to their emotions and tells their story. Our videos will firmly establish your brand in the mind of your audience – whether they are a customer, team member or prospective employee.
Our B2B work
Latcham
Animation for SAAS
Latcham challenged us to create an animated to promote its intelligent fulfilment platform to a B2B audience. We stepped up with a sound-off abstract minimalism animation that tells the problems faced by its audience, and how Latcham can solve their problems. It's an engaging 1 minute video that works for a social-first, sound-off campaign - fast-paced and no voiceover.
Amalgam Modelmaking
Promotional video to highlight product design firm
This video for Amalgam Modelmaking resulted in a 25% increase in website dwell time. This is because it builds trust with potential clients who get to meet the team and appreciate their craftsmanship. As part of our multi-platform strategy we came up with the hashtag #wearemakers for the social media campaign.
AEH Hydrogel
Attracting investors to fund gelponic technology start-up
Entrepreneur Beenish Siddique is on a mission to scale up AEH Hydrogel. Together with her team, they've developed a GelPonics technology which can improve the sustainability of production and by optimising inputs and crop resilience, cut operational expenditure. Using a combination of mixed media and live interview, we created an investor video which highlighted food production problems at scale and how AEH plans to solve the problem.
Progressive Energy
Launching HyNet, an innovative carbon capture storage project to fight climate change
Progressive Energy develops and delivers clean energy projects at a scale that makes a material difference to climate change. Combining drone footage, interviews and graphics, our promotional video tells the story of HyNet, and why the project will unlock a low carbon economy for the North West and North Wales. Political figures, business owners and energy workers took part in interviews for the video, which is being used to communicate the project to the public, government and SMEs.
CSR videos
Sharing the impact of your CSR in video inspires people. In video, you’re able to share your vision with wider audiences, build trusted relationships with stakeholders, and attract prospective employees.
Company culture videos are a great way to visualise the workplace for new recruits. In a time when remote working is the norm, prospective employees will want to be inspired by more than the work entailed. Be it socially distanced meet-ups, volunteering opportunities or simply why you staff love their work.
Good video increases sales. In 90 seconds, you can inspire, educate and inform customers of your product or service. This can be delivered as a single hero film or an interactive campaign across social channels.
Video is key in communicating company-wide messages across the workplace. In a Covid-19 world, where teams may find themselves working remotely, videos ensure that messages are transparent and consistent. Whether you plan to introduce a well-being programme, launch new working practices or share success stories, we’ll guide you on the method that best suits your brief.
How it works
Pre-production
Storyboarding, location hunting, script-writing, sourcing talent
Production
Animation, drone filming, location filming, remote interviews
Post-production
Editing, motion graphics, logo animation, colour grade, voiceover, sound design and music
Optimisation and distribution
Creating assets optimised for your social media channels
Join us for a free video marketing chat
Got a brief or not sure which direction to take? Book online for a 1-to-1.
Get in touchFAQs
You're based in Bristol. Do you work anywhere in the UK?
Yes we do. In fact we work globally. If you want live action we can co-ordinate with local crews to keep costs down. If you’re having a corporate motion graphics or animation video, this can be done remotely. We can discuss mood boards and scripts over Zoom. Once we get to the edit phase, we share our review pages through Vimeo.
What type of B2B video works for my business?
With home working, many more of your customers are online, rather than travelling from appointment to appointment. Now you have a much more targeted tool at your disposal: a corporate video that you can deliver on the right platform to the right person. It’s likely to be a lot cheaper than a stand at a show, takes less time to produce, and with the right narrative, can result in more warm leads for your sales team.
We're a start-up looking for funding. What's the cheapest option for a B2B video?
Over Lockdown we created a package that combines remote interviews with motion graphics and stock footage for half our normal rate. We’re happy to help come up with solutions to fit around your budget.
How can you make health and safety videos more interesting?
We recently worked with a soft drinks manufacturer on their ‘Be Safe’ campaign and created an animation of worker bees (see what we did there?). It was bold, bright and engaging. The campaign resulted in a 50% reduction in accidents across their UK plants.
" Skylark really took the time to understand us and were happy to be flexible in the production process as our ideas evolved. We now have a video that clearly explains our proposition and we’re proud to have on our website. "
Marketing Director, Actual Experience