Our updated Privacy Policy meets the new European protection law, the General Data Protection Regulation (GDPR). This Privacy Notice is effective from 23rd May 2018 and replaces the procedures regarding the handling of personal data in accordance with the Data Protection Act 1998.

This updated Policy (reviewed on 17th August 2021) explains how we collect and use the data when you interact with our website, the retention and protection of your personal data and how to contact us if you are not happy.

The scope of this Policy applies to Skylark Media website and wherever else this Privacy Notice may be mentioned or referenced regardless as to how you access the site. It’s likely that we may amend this Policy from time to time. Any updated versions will be posted on this site showing the effective date.

Personal Information

What do we class as personal information?

This is information relating to an identifiable natural person. A person who can be identified directly or indirectly, by a name, email, location data or more specific factors relating to, including to but not limited to the physical, genetic, or social identity of a natural person.
We do not and will not use any personal information that has been changed or amended so that it can no longer be used to identify a specific person.

How we collect your personal data

We will only collect your personal data when you call, or email Skylark Media or visit our website or use our services. For instance, but not limited too, if you have signed up to our newsletter, requested a call or shown an interest in attending an event. This is classed as collecting your data with your consent.

We may need to collect and process your data for Legal compliance. There may be a legitimate interest for us to collect your data which might reasonably be expected as part of running a business.
What personal data do we collect?

When using our website we will collect your name, telephone number and email address along with other details as shown on the contact form and for items relative to your items of interest. At times there may be an option for a postal address. A telephone number will be collected should you call our offices or any Skylark Media personnel. Your email address will be collected with any correspondence, queries or contact sent to any of the email addresses.

How we use your personal information?

We use your personal data to send you details of the services you have requested, to improve our services and to provide you with personalised updates for other services that may be in your interests. We may also use it to send you marketing material. We will contact you regarding changes to your account, for updates and upgrades, amendments to our services and to provide customer services.

If the Law requires, your data may also be used to prevent, detect any fraudulent or criminal activities and if we were requested, to submit data to law enforcing bodies or Courts.

You choose how we use your personal information

You always have a choice as to how we collect your personal information, how we use it and communicate with you. You choose how we send marketing material to you whether customised or not and if we send it to you or we don’t. You have the choice to receive phone calls.

How can you access, control or amend your personal information?

As required by applicable Law, you have the right to access your personal information; to correct, amend, and request a deletion or place a restriction on how we use it. You have the right to know what data we hold about you and we are happy to provide a copy of that data in a structured and readable format.

If any data we hold about you is incorrect, outdated or incomplete you have the right to ask us to correct and update it. You also have the right to object to us holding your data and processing it in any way. With this in mind you can ask us to delete it or restrict how we use it. Although this is governed by applicable laws it may restrict or impact any access you have to some of our services.

To request a copy of any information we may hold about you please contact Data Protection Office, Skylark Media Ltd, c/o Aardman Animations, Gas Ferry Road. Bristol BS1 6UN.

If you wish to amend or update your information please email [email protected].

You have the right at any time to request that we amend, update or delete your information and to also cease from using your information for any direct marketing activity.

Sharing your personal information

We do not sell or disclose any personal information to any third party, whether this is for marketing or advertising purposes. We would gather your consent if this unlikely event arose. However we may disclose your information within the Skylark Media Ltd corporate entity in order to comply with any legal necessity regarding any User Agreements and to assist with our marketing and advertising activity. Your personal information may also be shared if we are required by Law or to detect, prevent or investigate any illegal or fraudulent activity that may be related to our services. At all times we will minimise the amount of personal information we disclose and will only share what is relevant and deemed a necessity for the purpose gained.

Should we sell, expand or reduce the Skylark Media entity this may involve the movement of territories or even selling the business as a whole to new owners. If this is the case any relevant personal data will be transferred to the new owners, managers or any controlling entities. This will be covered under our terms as stated in this Privacy Notice. You will be notified of any business sale or transfer and you will be given the option to opt out of any of your data being retained by the new entities.

Third party sites

We do not sell or give your information to anyone.

This Policy does not cover third parties and their services, nor do we take any responsibility for the way they use your information should you have signed up for their services via a link from our website. We cannot guarantee the security or privacy of your data if you disclose your information to any third party. Please consult these Parties directly and review their website for their Privacy Policy.

How long will we keep your personal information?

We will keep your personal information for as long as deemed necessary for the purpose it was collected, to provide you with any of our services that you have requested by visiting and logging in to our website and for any other legal or policy disputes. We may, periodically use your personal information to contact you to check and data cleanse our files, making sure you still consent to us holding your personal information and that our services are relevant.

Where your personal data will be processed

Your data will only be processed within the UK. If any data is collected outside the UK it will be transferred to our UK base.