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Excellence in TV advertising and post-production

Creative execution for branded and DRTV

The ever-changing TV landscape opens up growing opportunities for businesses and brands. Place your ad wherever – and whenever – your viewers are consuming content. From addressable to on-demand TV to DRTV, we make compelling and emotional TV ads for agencies and brands alike. Based in Bristol, Skylark is proud to be AdGreen sustainability trained, an AdSmart partner and Clearcast accredited.

Our TV work

Samaritans break the silence tv ad

Samaritans #BreaktheSilence

Creative production for charity's winter TV ad

For Samaritans' first ever winter campaign, Skylark managed the creative production which included a TV spot, social cutdowns, a contributor video series and campaign photography. The TV ad features an actor as a 'caller' as he progresses from inner silence to 'listening volunteer'. Filmed at Sandstorm Studios over a day, the TV ad utilises lighting choreography and colour-grading to alternate the mood throughout the 60" and 90" films.

Viva! TV AD

Viva!'s Takeaway The Meat

Concept and production of charity's first ever TV ad

Renowned vegan charity Viva! wanted to target meat eaters and animal lovers in this parody of a food delivery service ad. Snuggled up on a sofa, a meat-eating couple caress their pet dog while ordering pulled pork from an app. When the delivery driver turns up with a little piglet and brandishes an introductory gift, meat cleaver, the couple are taken back. The campaign launched on #GivingTuesday and raised £80,000 to air the ad on Channel 4. The concept received top honours for TV/Cinema Campaign at The Drum Roses Awards in 2022.

Read the case study


Oakhouse Foods

Inspiring key segments with a new-to-TV creative

Ahead of the new year, F&B brand Oakhouse wanted their creative agency to deliver a stand-out commercial production, taking viewers on a journey across the world. We partnered with Campfire Agency to oversee production delivery.

Read the case study

Longleat Promotion


Spring and Summer TV Ad campaign

Responding to Longleat’s creative brief, Skylark created two hugely successful ads that resulted in record numbers of visitors. In a twist to the traditional style, these ads focused on visitors’ astonished first-time reactions to the lovable marsupials. In total 7.5 million impressions were generated across addressable TV and online.

Read the case study

Every ad you see on TV will have been through the Clearcast clearance to make sure that it meets technical requirement and that it’s not misleading, harmful or offensive. We’ve been doing it for years, so we can smooth your path through clearance so you hit your broadcast deadline.

  • Over 6 years working with Clearcast
  • Trained in Caria submission for booking and managing TV ad campaigns
  • Access to Fast Track service
  • Advice on script and submissions form

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Blue Cross TV AD

DRTV agency expertise

Working with our full in-house creative department, crew and post-production teams, we have experience in DRTV ad production that produces ROI results. Our range of services include:

  • Creative executions for audience testing
  • Best practices for DRTV creative
  • Collaborating with media buying partners to get the best media packages

video production behind the scenes

AdSmart from Sky

The beauty of AdSmart is you don’t have to track your TV audience by channel, time or programme. Using addressable technology, your ad is only aired when your selected audience is watching. As the South West’s recommended video production company for AdSmart, we help brands get on TV for as little as £3k – you’ll only get charged if 75% or more of your ad is viewed.

  • Select your audience based on region, postcode or local authority
  • Your ad only plays when your selected audience is watching

Special interest OTT

Branded film concepts

Build trust and create a position in the market for your brand with brand adverts. Often produced with the aim to provoke an emotional response from viewers, branded advertising is ideal for new companies or companies seeking to expand their position in a crowded market.

  • Brand concept development and creative execution
  • BRTV expertise for brand awareness and the direct selling of a DRTV commercial

post production computer screen of someone doing colour grading

Post-production services

If you need extra resource for your video production you’re in the right place. We’ve partnered with production houses and networks on post-production for content on Discovery, Amazon Prime and YouTube Originals.

  • Colour correction and grading
  • Sound design
  • Storyboarding and scriptwriting
  • Motion graphics and animation
  • Opening titles and edit

How it works

There are a lot of steps involved in creating a compelling TV ad. This is how our lean, mean, production machine delivers an awesome campaign that meets your budget and timescale.



Scripting, creation of moodboards, storyboarding, location hunting, casting



Animation or filming using 4K, 6K or 8K cameras with cinematic lenses. Location or studio shoots



Editing, graphics, colour grading, voiceover, sound design, music and TV clearance



Spin off content for digital campaign, re-optimising content and video marketing

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Join us for a free video marketing chat

Got a brief or not sure which direction to take? Book online for a 1-to-1.

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" The Skylark team managed to really clearly hone down on what we wanted to do and come up with a really brilliantly creative way to speak to our target market that would really resonate with them. "

Retail Marketing Manager, Nisbets