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Excellence in TV advertising and post-production

Creative execution for branded and direct response TV

The ever-changing TV landscape opens up growing opportunities for businesses and brands. Place your ad wherever – and whenever – your viewers are consuming content. From addressable to on-demand TV to DRTV, we make compelling and emotional TV ads for agencies and brands alike. Based in Bristol, Skylark is proud to be AdGreen sustainability trained, an AdSmart partner and Clearcast accredited.

Our TV work

TV_Nisbets
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Nisbets #BeMoreChef

Empowering amateur chefs with a regional campaign

In a bid to reach a new B2C audience, professional catering equipment supplier, Nisbets, enlisted Skylark Media to create a TV addressable campaign. We worked alongside their marketing agency to produce an integrated campaign for TV, social and print. Over 75% impressions were viewed across 60,000 households - resulting in less CPI than Google AdWords.

Read the case study

Longleat Promotion
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Longleat

Spring and Summer TV Ad campaign

Responding to Longleat’s creative brief, Skylark created two hugely successful ads that resulted in record numbers of visitors. In a twist to the traditional style, these ads focused on visitors’ astonished first-time reactions to the lovable marsupials. In total 7.5 million impressions were generated across addressable TV and online.

Read the case study

TV_Middletons
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Middletons

Regional ITV ad campaigns driving retail growth

Since we started working with the mobility furniture retailer to create DRTV campaigns, Middletons has gone from one store in Bristol to over twenty across the UK. The location of each is carefully chosen to fit within a BARB where we target a daytime audience. Our collaboration spans across studio-based, demos and branded film content.

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Viva!'s Takeaway The Meat

Concept and production of charity's first ever TV ad

Renowned vegan charity Viva! wanted to target meat eaters and animal lovers in this parody of a food delivery service ad. Snuggled up on a sofa, a meat-eating couple caress their pet dog while ordering pulled pork from an app. When the delivery driver turns up with a little piglet and brandishes an introductory gift, meat cleaver, the couple are taken back. The campaign launched on #GivingTuesday and raised £80,000 to air the ad on Channel 4. The concept received top honours for TV/Cinema Campaign at The Drum Roses Awards in 2022.

Every ad you see on TV will have been through the Clearcast clearance to make sure that it meets technical requirement and that it’s not misleading, harmful or offensive. We’ve been doing it for years, so we can smooth your path through clearance so you hit your broadcast deadline.

  • Over 6 years working with Clearcast
  • Trained in Caria submission for booking and managing TV ad campaigns
  • Access to Fast Track service
  • Advice on script and submissions form

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DRTV expertise

Working with our full in-house creative department, crew and post-production teams, we have experience in direct response TV ad production that produces ROI results. Our range of services include:

  • Creative executions for audience testing
  • Best practices for DRTV creative
  • Collaborating with media buying partners to get the best media packages

AdSmart from Sky

The beauty of AdSmart is you don’t have to track your TV audience by channel, time or programme. Using addressable technology, your ad is only aired when your selected audience is watching. As the South West’s recommended video production company for AdSmart, we help brands get on TV for as little as £3k – you’ll only get charged if 75% or more of your ad is viewed.

  • Select your audience based on region, postcode or local authority
  • Your ad only plays when your selected audience is watching

Special interest OTT

Branded film concepts

Build trust and create a position in the market for your brand with brand adverts. Often produced with the aim to provoke an emotional response from viewers, branded advertising is ideal for new companies or companies seeking to expand their position in a crowded market.

  • Brand concept development and creative execution
  • BRTV expertise for brand awareness and the direct selling of a DRTV commercial

HardCell

Post-production services

If you need extra resource for your video production you’re in the right place. We’ve partnered with production houses and networks on post-production for content on Discovery, Amazon Prime and YouTube Originals.

  • Colour correction and grading
  • Sound design
  • Storyboarding and scriptwriting
  • Motion graphics and animation
  • Opening titles and edit

How it works

There are a lot of steps involved in creating a compelling TV ad. This is how our lean, mean, production machine delivers an awesome campaign that meets your budget and timescale.

#1

Pre-production

Scripting, creation of moodboards, storyboarding, location hunting, casting

#2

Production

Animation or filming using 4K, 6K or 8K cameras with cinematic lenses. Location or studio shoots

#3

Post-production

Editing, graphics, colour grading, voiceover, sound design, music and TV clearance

#4

Optimisation

Spin off content for digital campaign, re-optimising content and video marketing

Wild Place

Join us for a free video marketing chat

Got a brief or not sure which direction to take? Book online for a 1-to-1.

Get in touch
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" The Skylark team managed to really clearly hone down on what we wanted to do and come up with a really brilliantly creative way to speak to our target market that would really resonate with them. "

Jack Thomson, Retail Marketing Manager, Nisbets