Excellence in TV advertising and post-production
The ever-changing TV landscape opens up growing opportunities for businesses and brands. Place your ad wherever – and whenever – your viewers are consuming content. From addressable to on-demand TV or terrestrial broadcasting, we make compelling and emotional TV ads for agencies and brands alike. Skylark is proud to be a AdSmart partner in the South West and Clearcast accredited.
Our TV work
Empowering amateur chefs with the tools to do more at home
In a bid to reach a new B2C audience, professional catering equipment supplier, Nisbets, enlisted Bristol's Skylark Media to create a TV addressable campaign. We worked alongside their marketing agency to produce an integrated campaign for TV, social and print. Over 75% impressions were viewed across 60,000 households - resulting in less CPI than Google AdWords.
Ad campaign to introduce England's only koalas
Responding to Longleat’s creative brief, Skylark created two hugely successful ads that resulted in record numbers of visitors. In a twist to the traditional style, these ads focused on visitors’ astonished first-time reactions to the lovable marsupials. In total 7.5 million impressions were generated across addressable TV and online.
Regional ITV ad campaigns driving retail growth
Middletons’ fortunes have been based on our regional TV ads. Since we started working with them they have gone from one store in Bristol to over twenty across the UK. The location of each is carefully chosen to fit within a BARB where we target a daytime audience.
Post-production for TV series featuring next gen e-cars
Our TV work goes beyond ads. Our Bristol team also offers animation and post-production services. For Discovery Channel’s Hard Cell e-car series we created the opening titles, all motion graphics and then enhanced the stunning footage of e-cars in full flight with a stunning colour-grade.
Every ad you see on TV will have been through the Clearcast clearance to make sure that it meets technical requirement and that it’s not misleading, harmful or offensive. We’ve been doing it for years, so we can smooth your path through clearance so you hit your broadcast deadline.
- Over 6 years working with Clearcast
- Trained in Caria submission for booking and managing TV ad campaigns
- Access to Fast Track service
- Advice on script and submissions form
Regional TV Ads
Television advertising on ITV and C4 reaches the widest audience of any media, and regional campaigns are arguably the most cost-effective route to market for businesses.
- Cost effective
- Targeted to specific regions
- Daytime or peak time slots
- ITV, Channel 4, Channel 5
AdSmart from Sky
The beauty of AdSmart is you don’t have to track your TV audience by channel, time or programme. Using addressable technology, your ad is only aired when your selected audience is watching. As the South West’s recommended video production company for AdSmart, we help brands get on TV for as little as £3k – you’ll only get charged if 75% or more of your ad is viewed.
- Select your audience based on region, postcode or local authority
- Your ad only plays when your selected audience is watching
OTT streaming platforms
OTT (over-the-top) advertising is similar to traditional TV but it is streamed through the growing number of OTT platforms bringing the advantages of programmatic targeting. Like a Facebook audience profile, you can select interest groups, geographic areas and demographics to advertise your products.
- Target your customer by topic, region and demographic
- Flexible budgeting
If you need extra resource for your video production you’re in the right place. Whether it’s story-boarding, script-writing, colour grading or sound design. Recently our animation team created the opening titles, and all the effects and graphics for a Discovery Channel series.
How it works
There are a lot of steps involved in creating a compelling TV ad. This is how our lean, mean, production machine delivers an awesome campaign that meets your budget and timescale.
What drives your customers to you?
Video marketing plan
How will we get the most - and relevant - eyeballs on your campaign?
Scripting, creation of moodboards, storyboarding, location hunting, casting
Animation or filming using 4K, 6K or 8K cameras with cinematic lenses. Location or studio shoots
Editing, graphics, colour-correction, voiceover, sound design, music
Clearance of ad and uploading to IMD for broadcast
Spin off content for digital campaign
Wait for the call from your Mum when she sees your ad plays out on the telly
Why would I advertise on TV when it’s cheaper to do a campaign on social media?
TV advertising still outperforms other media in generating sales and the longer you advertise on TV, the greater the impact. When you put an ad on TV your audience knows that it’s been through clearance, so they can trust what you’re saying. 42% of people trust advertising on TV when compared to any other media. No other form of advertising can build scale and reach as quickly and powerfully.
Can you run a TV and online campaign together?
One reason TV is so impactful is because of the multiplier effect it has on other media, particularly online and this increases over time. In fact campaigns which use TV and online together are twice as efficient as those that use brand advertising with other kinds of activation channels.
How long does the Clearcast process take?
There’s a couple of stages to the Clearcast process. The first is to get the script cleared and we do this prior to filming to make sure the creative messaging is good to go. The second upload to Clearcast is when your ad reaches its final version. It takes up to a week to check it against the UK Codes of Advertising and if it’s not up to scratch to demand amends, after which you need to go through the submission process again. Our experience of clearance should mean that we’ll get your ad accepted on the first submission.
Do you work alongside marketing agencies to deliver the creative?
We love to work with marketing agencies, working with you to turn your marketing strategy into a campaign that works on TV.
You’re based in Bristol, do you work with London agencies?
If you’re a London agency looking for good rates for a brilliant TV ad then you’re in the right place. Bristol is a hotbed of creative talent, great facilities and stunning locations.
Do you have a studio?
We sure do! Our office is above the studio at Aardman Animations in Bristol.
" The Skylark team managed to really clearly hone down on what we wanted to do and come up with a really brilliantly creative way to speak to our target market that would really resonate with them. "
Jack Thomson, Retail Marketing Manager, Nisbets