Making your brand fly higher
TV advertising and audio production
The landscape for TV advertising is moving from broadcast to streaming TV, opening new opportunities and cost savings for brands. And with the rise in audio advertising to support visual campaigns, our award-winning team of creative strategists and producers have the expertise to drive a successful broadcast campaign.
Based in Bristol, Skylark is proud to be AdGreen sustainability trained, an AdSmart partner and Clearcast accredited.
Our TV work
Samaritans #BreaktheSilence
Creative production for charity's winter TV ad
For Samaritans' first ever winter campaign, Skylark managed the creative production for TV and social, a contributor video series and campaign photography. Filmed in a studio, the TV ad features lighting choreography and in camera effects to change the mood throughout the 60" and 90" versions.
Viva!'s Takeaway The Meat
Creative and production of charity's first ever TV ad
This campaign launched on social on #GivingTuesday and raised £80,000 of contributions to cover the airtime on Channel 4. The concept, a parody of an ad for a food delivery service, received top honours for TV/Cinema Campaign at The Drum Roses Awards.
Oakhouse Foods
Inspiring key segments with a new-to-TV creative
Oakhouse needed a creative agency to deliver a stand-out TV commercial that would take viewers on a journey across the world. Partnering with Campfire Agency we oversaw production delivery from casting to filming and final clearance of this DRTV commercial.
LoftZone
DRTV for new-to-TV loft installation brand
We brought LoftZone to TV for the first time with a humorous DRTV campaign. It was a huge success; website users are up 297% YoY with the largest installer in one region fully booked for 6 months.
Every commercial you see on TV has been approved by Clearcast to meet broadcast standards. Our expertise means that we can spot any issues early on and hit your broadcast deadline.
- Trained in Caria submission for booking and managing ad campaigns
- Access to Fast Track service
- Remastering TV commercials
DRTV agency expertise
Direct response TV commercials are 20 times more effective than regular TV advertising campaigns.
- Creative executions for audience testing
- Best practices for DRTV
- Partnerships with media buying agencies
Post-production services
If you need extra resource for your video production you’re in the right place. We partner with production houses and networks across the world on post-production for Discovery, Amazon Prime and YouTube Originals.
- Colour correction and grading
- Sound design
- Storyboarding and scriptwriting
- Motion graphics and animation
- TV ad re-mastering
Radio and podcasts
Audio advertising is particularly effective when used with TV advertising; bringing the concept, talent and music to a new platform. We work closely with Radiocentre to manage script clearances, fast-track clearance and copy deadlines.
How it works
There are a lot of steps involved in creating a compelling TV ad. This is how our lean, mean, production machine delivers an awesome campaign that meets your budget and timescale.
Pre-production
Marketing strategy, creative concepts, scripting, Clearcast approval, moodboards, storyboard, location hunting, casting
Production
Filming on location or studio shoots. Voice record and sound design for radio
Post-production
Video and audio edits, graphics, colour grade, voiceover, sound design, music and final clearance approval
Optimisation
Spin off content for digital campaign, re-optimising content and campaign marketing strategy
Join us for a free video marketing chat
Got a brief or not sure which direction to take? Book online for a 1-to-1.
Get in touchFAQs
Does TV advertising still work?
Absolutely, despite the rise of digital platforms, TV still commands a significant share of viewership, especially for live events and popular programs. And it targets your audience at just the right time, when they’re relaxed and sitting back ready to be persuaded by your creative messaging.
Should we put our ad on a VOD channel?
VOD (Video on Demand) channels have revolutionized TV advertising by offering brands more targeted and measurable opportunities. With VOD, you can reach specific demographics based on viewing habits and preferences, giving you more precise ad targeting compared to traditional TV. Also, VOD platforms can provide valuable data insights, so you can optimise your campaigns in real-time for better ROI.
Overall, VOD channels offer brands a more flexible and data-driven approach to TV advertising.
Why do we need to get our TV ad cleared for broadcast?
All adverts on TV must go through the Clearcast process to prove that they meet legal requirements, are not misleading, and adhere to industry codes of practice regarding topics like alcohol, gambling, and health claims.
Our established relationship with Clearcast means that we can help you though this process, refining your ad for maximum impact while staying within regulatory boundaries.
Do you work alongside marketing agencies to deliver the creative?
We love to work with marketing agencies, working with you to turn your client’s marketing strategy into a campaign that works on TV.
What’s the best way to make a DRTV ad?
The secret to a good DRTV ad is clear messaging, compelling offers, and finishing with a strong call to action.
Our DRTV ads have delivered immediate and measurable results. Book in for a free video consultation and we’ll run through how we could achieve the same for you.
Do you have a virtual production studio?
We have established relationships with many different studios, all of which offer something different in terms of size, location and facilities.
Virtual production studios are a relatively new option for TV ads. It can be very cost-effective as it reduces the need for physical sets, props and locations. You can also visualise and adjust scenes in real-time, speeding up the post-production workflow.
Join us for a free video consultation and we’ll run through studio options with you.
How could we get our TV ad onto the radio?
We can repurpose the audio content from your TV ad to fit the radio format so that you can maximise your exposure across different media platforms.
How can we create a podcast from our video?
If you’ve got a great interview from your video, we can help you turn it into a podcast. Our sound engineers can extract the audio, edit for clarity, and adapt for the audio-only format. We’ll add intros, outros, and transitions, then distribute to your podcast platforms.
" The Skylark team managed to really clearly hone down on what we wanted to do and come up with a really brilliantly creative way to speak to our target market that would really resonate with them. "
Retail Marketing Manager, Nisbets