Excellence in TV advertising and post-production
Creative execution for branded and DRTV
The ever-changing TV landscape opens up growing opportunities for businesses and brands. Place your ad wherever – and whenever – your viewers are consuming content. From addressable to on-demand TV to DRTV, we make compelling and emotional TV ads for agencies and brands alike. Based in Bristol, Skylark is proud to be AdGreen sustainability trained, an AdSmart partner and Clearcast accredited.
Our TV work
Creative production for charity's winter TV ad
For Samaritans' first ever winter campaign, Skylark managed the creative production which included a TV spot, social cutdowns, a contributor video series and campaign photography. The TV ad features an actor as a 'caller' as he progresses from inner silence to 'listening volunteer'. Filmed at Sandstorm Studios over a day, the TV ad utilises lighting choreography and colour-grading to alternate the mood throughout the 60" and 90" films.
Viva!'s Takeaway The Meat
Concept and production of charity's first ever TV ad
Renowned vegan charity Viva! wanted to target meat eaters and animal lovers in this parody of a food delivery service ad. Snuggled up on a sofa, a meat-eating couple caress their pet dog while ordering pulled pork from an app. When the delivery driver turns up with a little piglet and brandishes an introductory gift, meat cleaver, the couple are taken back. The campaign launched on #GivingTuesday and raised £80,000 to air the ad on Channel 4. The concept received top honours for TV/Cinema Campaign at The Drum Roses Awards in 2022.
Empowering amateur chefs with a regional campaign
In a bid to reach a new B2C audience, professional catering equipment supplier, Nisbets, enlisted Skylark Media to create a TV addressable campaign. We worked alongside their marketing agency to produce an integrated campaign for TV, social and print. Over 75% impressions were viewed across 60,000 households - resulting in less CPI than Google AdWords.
Spring and Summer TV Ad campaign
Responding to Longleat’s creative brief, Skylark created two hugely successful ads that resulted in record numbers of visitors. In a twist to the traditional style, these ads focused on visitors’ astonished first-time reactions to the lovable marsupials. In total 7.5 million impressions were generated across addressable TV and online.
Every ad you see on TV will have been through the Clearcast clearance to make sure that it meets technical requirement and that it’s not misleading, harmful or offensive. We’ve been doing it for years, so we can smooth your path through clearance so you hit your broadcast deadline.
- Over 6 years working with Clearcast
- Trained in Caria submission for booking and managing TV ad campaigns
- Access to Fast Track service
- Advice on script and submissions form
DRTV agency expertise
Working with our full in-house creative department, crew and post-production teams, we have experience in DRTV ad production that produces ROI results. Our range of services include:
- Creative executions for audience testing
- Best practices for DRTV creative
- Collaborating with media buying partners to get the best media packages
AdSmart from Sky
The beauty of AdSmart is you don’t have to track your TV audience by channel, time or programme. Using addressable technology, your ad is only aired when your selected audience is watching. As the South West’s recommended video production company for AdSmart, we help brands get on TV for as little as £3k – you’ll only get charged if 75% or more of your ad is viewed.
- Select your audience based on region, postcode or local authority
- Your ad only plays when your selected audience is watching
Branded film concepts
Build trust and create a position in the market for your brand with brand adverts. Often produced with the aim to provoke an emotional response from viewers, branded advertising is ideal for new companies or companies seeking to expand their position in a crowded market.
- Brand concept development and creative execution
- BRTV expertise for brand awareness and the direct selling of a DRTV commercial
If you need extra resource for your video production you’re in the right place. We’ve partnered with production houses and networks on post-production for content on Discovery, Amazon Prime and YouTube Originals.
- Colour correction and grading
- Sound design
- Storyboarding and scriptwriting
- Motion graphics and animation
- Opening titles and edit
How it works
There are a lot of steps involved in creating a compelling TV ad. This is how our lean, mean, production machine delivers an awesome campaign that meets your budget and timescale.
Scripting, creation of moodboards, storyboarding, location hunting, casting
Animation or filming using 4K, 6K or 8K cameras with cinematic lenses. Location or studio shoots
Editing, graphics, colour grading, voiceover, sound design, music and TV clearance
Spin off content for digital campaign, re-optimising content and video marketing
Why would I advertise on TV when it’s cheaper to do a campaign on social media?
TV advertising still outperforms other media in generating sales and the longer you advertise on TV, the greater the impact. When you put an ad on TV your audience knows that it’s been through clearance, so they can trust what you’re saying. 42% of people trust advertising on TV when compared to any other media. No other form of advertising can build scale and reach as quickly and powerfully.
Can you run a TV and online campaign together?
One reason TV is so impactful is because of the multiplier effect it has on other media, particularly online and this increases over time. In fact campaigns which use TV and online together are twice as efficient as those that use brand advertising with other kinds of activation channels.
How long does the Clearcast process take?
There’s a couple of stages to the Clearcast process. The first is to get the script cleared and we do this prior to filming to make sure the creative messaging is good to go. The second upload to Clearcast is when your ad reaches its final version. It takes up to a week to check it against the UK Codes of Advertising and if it’s not up to scratch to demand amends, after which you need to go through the submission process again. Our experience of clearance should mean that we’ll get your ad accepted on the first submission.
Do you work alongside marketing agencies to deliver the creative?
We love to work with marketing agencies, working with you to turn your marketing strategy into a campaign that works on TV.
You’re based in Bristol, do you work with London agencies?
If you’re a London agency looking for good rates for a brilliant TV ad then you’re in the right place. Bristol is a hotbed of creative talent, great facilities and stunning locations.
Do you have a studio?
We sure do! Our office is at the Future Leap co-working space.
" The Skylark team managed to really clearly hone down on what we wanted to do and come up with a really brilliantly creative way to speak to our target market that would really resonate with them. "
Retail Marketing Manager, Nisbets