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Making your brand fly higher

TV advertising and audio production

The landscape for TV advertising is moving from broadcast to streaming TV, opening new opportunities and cost savings for brands. And with the rise in audio advertising to support visual campaigns, our award-winning team of creative strategists and producers have the expertise to drive a successful broadcast campaign.

Based in Bristol, Skylark is proud to be AdGreen sustainability trained, an AdSmart partner and Clearcast accredited.

Our TV work

Samaritans break the silence tv ad
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Samaritans #BreaktheSilence

Creative production for charity's winter TV ad

For Samaritans' first ever winter campaign, Skylark managed the creative production for TV and social, a contributor video series and campaign photography. Filmed in a studio, the TV ad features lighting choreography and in camera effects to change the mood throughout the 60" and 90" versions.

Viva! TV AD
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Viva!'s Takeaway The Meat

Creative and production of charity's first ever TV ad

This campaign launched on social on #GivingTuesday and raised £80,000 of contributions to cover the airtime on Channel 4. The concept, a parody of an ad for a food delivery service, received top honours for TV/Cinema Campaign at The Drum Roses Awards.

Read the case study

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Oakhouse Foods

Inspiring key segments with a new-to-TV creative

Oakhouse needed a creative agency to deliver a stand-out TV commercial that would take viewers on a journey across the world. Partnering with Campfire Agency we oversaw production delivery from casting to filming and final clearance of this DRTV commercial.

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LoftZone

DRTV for new-to-TV loft installation brand

We brought LoftZone to TV for the first time with a humorous DRTV campaign. It was a huge success; website users are up 297% YoY with the largest installer in one region fully booked for 6 months.

Read the case study

Every commercial you see on TV has been approved by Clearcast to meet broadcast standards. Our expertise means that we can spot any issues early on and hit your broadcast deadline.

  • Trained in Caria submission for booking and managing ad campaigns
  • Access to Fast Track service
  • Remastering TV commercials

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video production behind the scenes

DRTV agency expertise

Direct response TV commercials are 20 times more effective than regular TV advertising campaigns.

  • Creative executions for audience testing 
  • Best practices for DRTV  
  • Partnerships with media buying agencies 

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Post-production services

If you need extra resource for your video production you’re in the right place. We partner with production houses and networks across the world on post-production for Discovery, Amazon Prime and YouTube Originals. 

  • Colour correction and grading
  • Sound design
  • Storyboarding and scriptwriting
  • Motion graphics and animation
  • TV ad re-mastering

Radio and podcasts

Audio advertising is particularly effective when used with TV advertising; bringing the concept, talent and music to a new platform. We work closely with Radiocentre to manage script clearances, fast-track clearance and copy deadlines.

How it works

There are a lot of steps involved in creating a compelling TV ad. This is how our lean, mean, production machine delivers an awesome campaign that meets your budget and timescale.

#1

Pre-production

Marketing strategy, creative concepts, scripting, Clearcast approval, moodboards, storyboard, location hunting, casting

#2

Production

Filming on location or studio shoots. Voice record and sound design for radio

#3

Post-production

Video and audio edits, graphics, colour grade, voiceover, sound design, music and final clearance approval

#4

Optimisation

Spin off content for digital campaign, re-optimising content and campaign marketing strategy

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Join us for a free video marketing chat

Got a brief or not sure which direction to take? Book online for a 1-to-1.

Get in touch
TV Ad for Nisbets

" The Skylark team managed to really clearly hone down on what we wanted to do and come up with a really brilliantly creative way to speak to our target market that would really resonate with them. "

Retail Marketing Manager, Nisbets