5 best video ads of all time 

Jul 19 2023

Welcome to the ‘5 of the best video ads’, your ultimate guide to an awe-inspiring journey through captivating visual content. In this blog, we’ve carefully curated a selection of exceptional videos from various genres and sources, offering you a glimpse into the extraordinary world of storytelling.

From stunning cinematography and thought-provoking narratives to heartwarming performances, these videos represent the pinnacle of the art of filmmaking. So sit back, relax, and let us guide you through this breathtaking odyssey as we present to you our findings.

Thai Life Insurance | Unsung Hero

With over 113 million views, our first and favorite ad is the Thai Life Insurance ad. Ogilvy & Mather Bangkok presents a captivating three-minute film titled ‘Unsung Hero.’ This powerful advertisement revolves around an anonymous do-gooder whose acts of kindness often go unnoticed. However, as the ad progresses, we witness the profound impact of his benevolence. From assisting a destitute child in gaining access to education to rejuvenating a dying plant and forming a bond with a stray dog, the protagonist gradually realises the positive outcomes of his selfless acts. This emotional ad that appeals to all our hearts and is by far the winner. 

IKEA | What if?

This captivating and thought-provoking film exemplifies IKEA’s commitment to a sustainable and innovative future. With its evocative visuals and grainy soft-focus aesthetic, the film represents a bold departure in style and tone from the brand’s conventional marketing approach. It skillfully captures IKEA’s mission in a beautiful and impact-ful manner, leaving a lasting impression on viewers. 

Adidas | Break Free

A slow moving and thoughtful ad, giving us a glimpse of the life of an elderly man in a care home. He is constantly longing to run, as he once did when he was younger. Another companion notices this and they give him the opportunity to do what he wants, run. Adidas reminds us to ‘break free’ with this great ad that once again touches our emotions. For me it seems like all the emotion provoking ads are winning! 

Nike | Unlimited

I really love this one. It’s basic but quite unique and eye catching, you want to listen to it. It portrays Nike as a very inclusive brand worn by many famous people in the world but along with that it highlights that all these people are no different to us by stripping them down to their baby hood.  

Rådet for Sikker Trafik | Helmet

And lastly there is the Radet for Sikker Trafik ad, this seems much more different from all the other ones I have chosen above as it has a much funnier twist. A Viking is off to war but does not want to wear a helmet, he is repeatedly asked to wear a helmet and he finally does. Just as he is off, he hits his head on the gate but thankfully he is safe thanks to his helmet!  

To summaries, all these video ads are truly amazing, and the most important thing to keep in mind is that they all convey emotional messages, upsetting or happy. It is the best way to draw in the viewer to actually engage with the ad as it will stay in their memories. If you would like help with a video ad for your brand, get in contact with us today! 

Ezo Yildiz

Ezo is a Digital Marketing Assistant at Skylark Media.