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Everything You Need to Know About the Creative Shootout

It was my first team away day at Skylark when our MD, Nina, gave us a creative challenge: ‘If we […]

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10 of the best charity TV ads

In today’s world, NGOs and charities play a vital role in making a positive impact on society. However, with rising […]

How to reduce your website’s carbon footprint

All our actions have a carbon footprint and while working towards a more sustainable way of living, one thing that’s […]

Instagram or LinkedIn: which platform is better for video content? 

As businesses increasingly turn to video content marketing, choosing the right platform can significantly impact your reach and engagement. Instagram […]

LinkedIn video campaign tips

LinkedIn stands out as a premier platform for professional networking, making it an invaluable tool for businesses aiming to foster […]

Top video style for your video marketing campaign

So you’ve decided to make a video, now what style should it be? The first consideration should be the purpose […]

women in red dress looking at a pc screen and editing sound for a video.

The importance of sound design in video production 

When it comes to producing high-quality videos, most people focus on the visual elements such as lighting, camera angles, and […]

How to measure the impact of your video content

Creating outstanding video content is just the first step; understanding its impact is crucial for optimising your strategy. At Skylark […]

Best charity videos and non-profit explainers

Best practices for charity TV ads: How to connect with audiences

TV ads are one of the best ways to reach a wide range of audiences, especially for charities. These captivating […]

How to measure the impact of your video content

Even though you create the most amazing video content, it doesn’t always lead to tonnes of likes or views. To […]