In a digital landscape that’s full of noise, your brand’s story needs to stand out and be more than just visually appealing; it needs to be innovative, strategic, personal and purposeful. I’ve seen first-hand how many brilliant brands get lost because they focus on “making a video” rather than “crafting a strategy”.
So here’s a few thoughts to help you get your video marketing right. This is the strategic advice we share with every client, it’s the foundations of truly elevating your brand’s presence with smarter video production.
1. Stop chasing trends; craft your own unique strategy
The secret to success isn’t just following the latest TikTok format; it’s about bespoke strategy. Your video must be an extension of your marketing plan, building a strategy that maximises every second and every pound spent.
Take our work with WECA, for example. They didn’t just need another video; they needed a stand out cinematic event film to launch their new Growth Strategy for the West of England. The results? Here’s the response from the Mayor for the West of England, “we love this and you’ve done a brilliant job and really impressed with how much you have achieved in such a short space of time!” That’s the power of working with a strategic video marketing agency.
2. Embrace innovation: the social-first and DRTV approach
To truly stand out, your video content must be ready to roll out across all channels, from social media to broadcast television. You need to be on the same screen as your audience.
Social-first: Your audience will be living on social media whether that’s Linkedin or TikTok, so your videos must be built for those environments. Our agile, social-first video production will make sure your content isn’t a generic broadcast, but highly tailored to interrupt the scroll, spark a conversation, and align perfectly with platform algorithms.
DRTV campaigns: If you’re looking for high-impact, measurable conversions, you need Direct Response Television (DRTV) production. We create powerful, award-winning DRTV campaigns that leverage the reach of broadcast with the clear, trackable calls-to-action needed to drive immediate sales and sign-ups. For DRTV campaigns we carry out A/B testing. This data-driven approach is the only way to ensure that you video production investment delivers maximum revenue and provides a measurable ROI.
3. Demystify your mission with dynamic animation
Sometimes, the most important stories, like complex products or critical sustainability initiatives, are the hardest to tell. This is where you need an innovative format.
Our expertise in motion design and animation services allows us to take abstract ideas and turn them into clear, visually stunning narratives. When working with organizations like Frank Water, we use animation to demystify complex systems, making their mission instantly engaging and understandable. Animation is the perfect tool for ensuring your complex purpose is met with immediate clarity and emotional resonance, a vital part of modern video marketing.
If you’re ready to move past generic content and instead invest in a strategic video production partner that fuses creativity, technology, and genuine purpose, let’s talk.
At Skylark Media, we’re here to help you not just tell your story, but elevate it.
Jo Haywood
Jo founded Skylark Media in 2005 after carving out a career making climate change documentaries for the BBC and Discovery Channel. She is an environmental campaigner and avid tree-planter, now CEO of Skylark.