Starting a business comes with challenges but there are fun bits too. One of these must be making your first video. It could be a video to seek investment funding. Or an animated explainer to show how your product works. Perhaps a series of homemade gifs to test the waters? This blog contains 5 of the most inspiring start up videos we picked for you.
But before you get out your camera you need to know what sort of video you’re making and how it relates to your marketing strategy.
Here’s some companies that, in our opinion, got it spot-on:
Spotify’s animated explainer
It’s hard to remember a time when we weren’t listening to streamed music. But when Spotify launched in Sweden in 2008 they needed to let the world know what they were offering. That gave the company a vibrant identity using an animated explainer video.
85% of people more likely to purchase a product after watching an explainer video and it certainly worked for Spotify.
Swytch Bike’s investor video
Swytch smashed its crowdfunding goal in just 24 hours with the help of this excellent video, featuring inventor, Oliver Montague, riding one of his Swytch bikes around London. Having been working on the prototype for over 4 years, Oliver seized the opportunity to launch this ground-breaking product on crowdfunding platform, Indiegogo.
Goldieblox promo video
If you’re a scale up business wanting to take it to the next level then this video from GoldieBlox may give you some inspiration. They rewrote the Beastie Boys song “Girls” with some way more empowering lyrics to encourage girls to become engineers.
Along the lines of: “All our toys were just the same, We would like to use our brains.”
LA Scaffolding social media video
We love this example of a social media video that introduces you to the passion behind the brand. Easy to make, authentic and funny, meet Gary and Bret. What’s not to love?
Briiv sustainable air filter
Powered by moss, coconuts and nano technology, Briiv uses 100% renewable and natural materials to filter air the way nature intended. This video uses stock footage, product demos and graphics to highlight the benefits to consumer and to the earth.
I hope these examples have inspired you to make a video for your business whether it’s an infographic for your website, a meet-the-team for social media or a shiny promo for crowd funding.
If you’d like to talk through your options with us, please get in touch with us here.
Jo Haywood
Jo is Managing Director at Skylark Media. She founded the business in 2005 after carving out a career making climate change documentaries for the BBC and Discovery Channel. She is an environmental campaigner and avid tree-planter.