We’re proud to announce that Skylark Media is an officially certified B Corporation!
It’s a pretty big deal for us Skylarkers. Being a Certified B Corporation means that we’re joining a community of over 4,000 companies and organisations worldwide including Patagonia, Brewdog, and Bristol brands Pukka Herbs, Greenhouse PR and Triodos that are using their businesses as a force for good.
As an environmentally-conscious video agency, we aim to balance people, planet and profits. In fact, Skylark Media was conceived in 2005 by Jo Haywood. Her mission has been to use video as the best communication platform to tell the story of environmental solutions. To this end, we are launching our self-funded Skylark Originals series this year, kicking off with ‘How our digital addiction is killing our planet’.
“We are absolutely thrilled to be a certified B Corporation. “Over recent years, we’ve ramped up our environmental credentials. And made B Corp accreditation one of our top priorities,” says Jo. “We’re excited to be part of a community of like-minded people. Mainly those who share our values and want to drive positive social and environmental change.”
What is B Corp?
In short, B Corp measures a company’s entire social and environmental impact. The certification is a designation that a business is meeting high standards of verified performance, accountability and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
To be certified by B Lab UK, Skylark had to meet rigorous stands across five impact areas: governance, workers, community, environment and customers. Skylark needed to achieve a cumulative score of over 80 by providing evidence of socially and environmentally responsible practices. These include energy suppliers, worker compensation, corporate transparency and waste/water use.
Skylark is also a member of the Bristol Green Capital, Future Economy Network and is Ad Green accredited. Check out our other blogs about B Corp here.
Nina Postans
Nina is Head of Marketing and Video Marketing Consultant at Skylark Media. With a background in advertising and publishing, Nina has an interest in consumer and technological trends. She has written for Marketing Week, Fashion Monitor, Advertising Week and Creative Review.