6 of the top social media video trends 

Time to read: 4 min

Dec 30 2022

Top social media video trends

Social media is now one of the leading marketing platforms globally and there are always new trends popping up. We have looked into and gathered some of the latest social media trends ahead of 2023. Read on to find out more about what you can do for your brand. 

top social media video trends 

Reels, TikTok videos and YouTube shorts 

Vertical videos are continuing to take the lead but now they are shorter than ever before. Did you know that 90% of vertical videos have a higher watch completion rate compared to horizontal ones and you can reach 58% more people with vertical branded video content! Almost all social platform including YouTube is suggesting more vertical content and it does not seem like it is going to stop anytime soon! 

Vertical video first approach can increase views by 507% which also brings in brands that are directly selling products. This is already a huge industry that continues to grow day by day however short videos with shoppable components allow viewers to purchase the products featured within them by tapping. Making life much easier and bringing in all the customers from positive statistics who engage with vertical video. It can be the cleanest way to win at marketing, you just have to produce the right content and push it out to the right people! 

Silent video creativity continues to grow 

Silent videos are one of the most winning trends in 2022, video captions searches have increased by over 185% in the past 5 years. On Facebook 85% of short videos are watched without sound. Therefore, video marketers are using captions, context and other “no-audio” tactics to convey information.  When we think about it giffs are basically audio less animations which have been doing this for a long time. This trend is continuing to grow as content is adapting to sounds off. Creators are thinking of creative ways to make them more impactful such as with certain sections of the video in silent or with text and graphics. Watch the video below that we created for the Samaritans to see how you can experiment with silent video. 

More Behind-the-Brand/Scenes Videos 

It was found that consumers seek out authenticity and transparency in brands. When using short-form videos you are only given a very limited amount of time to connect with your audience. To overcome this problem, we need to help make the consumer feel more connected to the brand and the best solution is showing…. Behind-the-scenes. 

70 percent of consumers surveyed by Sprout Social said they felt more connected to brands with social media active CEOs. So overall sharing content such as behind your brand videos will leverage the authenticity and transparency of your brand. 

Interactive Video 

It’s more engaging to watch content instead of just viewing it. What if there was a way to enhance user engagement more? Well, it’s possible using interactive video. There are different ways you can make interactive videos such as using software’s, we have a blog all about this as well as using the interactive features on social media platforms. These include things such as questioners or emoji sliders that can help you engage with your audience. Things like these also allow the viewer to stay engaged and feel that their opinion matters and it enables the viewer to take a second look instead of just skipping past.

Continual Loop videos 

There have been looping videos around for a long time. As social media has grown, especially visual platforms like Instagram and TikTok, they have become increasingly important. Adding these elements to a video increases the chances of catching viewers’ attention and inspiring curiosity. A looping video is a video that repeats itself repeatedly. They can be short, like a gif, or as long as you like. By making your starting frame and end frame the same your video will look like it is never ending. 

360 videos  

360-degree videos are an interactive video type to keep an eye on. Because it immerses viewers into the content, it’s perfect for experiential marketing. By moving the mouse or device around, viewers can manipulate the angle of the camera in virtual reality. Your explainer videos can be transformed into interactive demos to amplify your brand stories.   

Overall, over producing videos are now a thing of the past. Polished videos outsourced to agencies are great for brand awareness and website content, but for social, perhaps consider real and authentic videos. Influencers that are real are winning at socials, instead of throwing out content and videos it is important to make sure it is working for you. 

Would you like to be a part of the action? You can get in touch with our creative video team below to find out more about how we can help you create your dream social media videos at: https://www.skylarkmedia.co.uk/contact/  

Ezo Yildiz

Ezo is a Digital Marketing Assistant at Skylark Media.